About the role
- Work closely with the NPD and Product Development teams to conceptualise packaging designs for new launches.
- Develop creative packaging concepts for products such as lipsticks, lip glosses, foundations, compact powders, kajal, eyeliners, mascaras, blushes and other color cosmetics.
- Translate product concepts and brand briefs into innovative packaging designs.
- Create packaging mock-ups, design layouts and visual presentations for new product launches.
- Develop packaging artwork, labels, cartons, product boxes and other packaging components.
- Create print-ready artwork, ensuring accuracy in dimensions, layout, typography, colours and regulatory information.
- Coordinate with vendors and printers for artwork execution, colour matching, proofs and final production approvals.
- Ensure consistency in packaging design across product ranges while maintaining brand identity.
- Develop colour stories, colour palettes and visual themes for new product launches.
- Recommend colour combinations based on product positioning, target consumers, market trends and seasonal collections.
- Define colour directions for packaging, product shades and overall product presentation.
- Work on shade representation and colour coordination across packaging and product variants.
- Ensure visual harmony between product formulation, shade range and packaging aesthetics.
- Research global and Indian beauty and cosmetic packaging trends.
- Study competitor packaging, colour trends, consumer preferences and emerging design innovations.
- Bring fresh ideas and concepts to strengthen product differentiation and brand positioning.
- Work closely with NPD, Marketing, Product Development, Sourcing and Quality teams.
- Coordinate with packaging vendors, printers and manufacturers to ensure design feasibility.
- Manage artwork revisions, sampling, colour approvals and packaging finalisation within launch timelines.
- Bachelor's degree or diploma in Graphic Design, Packaging Design, Applied Arts or a related field.
- 3–6 years of experience in packaging design, preferably in color cosmetics, beauty or personal care.
- Proficiency in Adobe Illustrator, Photoshop and other relevant design tools.
- Strong understanding of colour theory, colour combinations, typography and visual merchandising.
- Knowledge of packaging materials, printing processes, finishes, laminations, foiling, embossing and other embellishment techniques.
- Experience in creating packaging artwork, mock-ups and print-ready files.
- Strong creative thinking, attention to detail and ability to manage multiple projects.
- Creative and innovative mindset.
- Strong colour sensibility and aesthetic understanding.
- Understanding of beauty and cosmetic consumer preferences.
- Ability to convert concepts into commercially viable packaging designs.
- Strong coordination and communication skills.
- Ability to work in a fast-paced NPD environment.
- A creative professional with a strong eye for colour, packaging aesthetics and beauty trends, who can independently drive packaging design and artwork development while supporting the NPD team in creating differentiated and visually appealing color c