About the role
We are seeking a detail-oriented and analytically driven Paid Media Analystto join our dynamic marketing team. This role is critical to driving measurable ROI, improving campaign performance, and supporting data-informed marketing strategies. You will be responsible for monitoring, analyzing, and reporting on paid media metrics, identifying trends, and providing actionable insights to enhance audience targeting, ad creatives, and budget allocation. This is an excellent opportunity for a passionate entry-level professional to grow within a performance-driven marketing environment and contribute to the brand’s digital expansion.
Responsibilities:
- Monitor and manage daily performance of paid media campaigns across multiple digital platforms.
- Track key performance indicators (KPIs) including CTR, CPC, CPA, ROAS, and conversion rates.
- Generate comprehensive weekly and monthly performance reports using tools like Google Analytics, Google Ads, Meta Ads Manager, and Excel/Sheets.
- Conduct A/B testing on ad creatives, copy, audiences, and bidding strategies to optimize results.
- Collaborate with the marketing and creative teams to refine targeting strategies and improve ad relevance.
- Identify underperforming campaigns and recommend data-backed optimizations.
- Maintain organized documentation of campaign setups, budgets, and performance trends.
- Stay updated on industry trends, platform updates, and emerging best practices in paid media.
RequirementsRequirements:
- Bachelor’s degree in Marketing, Business, Statistics, or a related field (or equivalent experience).
- Strong analytical skills with proficiency in Excel/Sheets and data visualization tools.
- Basic understanding of digital marketing concepts, including targeting, conversion tracking, and attribution models.
- Excellent attention to detail and ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills for reporting and team collaboration.
- Ability to learn quickly and adapt to evolving digital marketing landscapes.
- Willingness to work in a fast-paced, results-oriented environment.
Salary: Rs.15000
Posting Title: Paid Media Analyst
Industry: Marketing