About the role
- Execute and optimize performance marketing campaigns across paid channels, including Search (SEM), Display, Social Media, and Affiliate Marketing.
- Support the development and implementation of performance marketing strategies focused on customer acquisition and retention.
- Monitor daily campaign performance and optimize budgets, bids, creatives, and targeting to achieve key performance indicators (KPIs).
- Analyze campaign data to identify trends, insights, and opportunities for performance improvement.
- Prepare regular performance reports and dashboards, highlighting key metrics and actionable insights.
- Collaborate with internal teams, including Creative, Content, and Sales, to ensure campaign alignment with business goals.
- Conduct A/B testing on advertisements, audience segments, and landing pages to improve conversion rates.
- Stay up to date with the latest industry trends, platform updates, and best practices in performance marketing.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of experience in performance marketing or paid media roles.
- Hands-on experience with platforms such as Google Ads, Meta (Facebook & Instagram) Ads, and other paid advertising channels.
- Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly.
- Familiarity with analytics and reporting tools, including Google Analytics and advertising platform dashboards.
- Good communication skills and the ability to collaborate effectively within a team environment.
- Google Ads and Meta (Facebook) Ads certifications are an added advantage.