About the role
- We focus on pipeline, SQLs, and revenue — not vanity metrics
- We build full-funnel paid media engines, not isolated campaigns
- We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work
Role Overview (Summary)This is a high-ownership Paid Media Specialist role where you’ll manage 3–5 B2B SaaS accounts end-to-end.You’ll be responsible for:
- Strategy, execution, and optimization
- Driving pipeline and revenue outcomes
- Using AI tools and workflows daily
Key Responsibilities
- Plan, launch, and optimize campaigns across:
- Google Ads, Microsoft (Bing) Ads
- Reddit Ads, X (Twitter) Ads
- Manage budgets, bids, and pacing aligned to revenue goals
- Build and refine audience segments:
- Intent-based, firmographic, ABM lists, retargeting, lookalikes
- Ensure accurate tracking:
- Conversion tracking, UTMs, CRM integration
- Develop full-funnel strategies tied to pipeline and revenue
- Run structured experiments (A/B testing across creatives, audiences, bidding)
- Analyze performance across channels and reallocate budgets based on impact
- Use AI tools for: Ad copy, research, analysis, and optimization
- Automate reporting and repetitive workflows
- Collaborate with cross-functional teams (Copy, Creative, SEO, RevOps)
- Participate in client calls with insights and recommendations
What Your Day-to-Day Looks Like
- Launching and scaling campaigns across:
- Reddit and X (yes, we experiment where others don’t)
- Managing budgets, bids, and pacing tied to revenue goals
- Building smart audiences:
- Intent-based, ABM lists, retargeting, lookalikes
- Writing and testing ad copy — with AI as your co-pilot
- Running structured experiments (not guesswork)
- Connecting ad performance to CRM data and real pipeline
What Success Looks Like
- You consistently drive pipeline and revenue impact
- Your accounts are structured, optimized, and scalable
- You run high-quality experiments and act on data
- You contribute to AI workflows and team learnings
- Clients trust your thinking — not just your execution
Why Join TripleDart
- Work with fast-growing global SaaS companies
- Be part of a team building an AI-first marketing engine
- Get real ownership early
- Learn faster than you would anywhere else in paid media