About the role
About the RoleWe are looking for an experienced Paid Social Manager to lead and optimise paid social campaigns across multiple platforms. The ideal candidate will have strong hands-on campaign management skills, strategic thinking, client management experience, and the ability to mentor junior team members.
Key Responsibilities
- Develop campaign strategies aligned with client objectives, KPIs, budgets, and target audiences.
- Monitor campaign performance, conduct quality checks, and identify opportunities for optimisation.
- Prepare weekly and monthly performance reports and provide actionable insights using analytics tools such as GA4.
- Build and maintain strong client relationships, present campaign results, and recommend growth opportunities.
- Manage campaign budgets, spending, pacing, billing, and account setup processes.
- Conduct campaign audits and contribute to new business pitches and internal best practices.
- Mentor junior team members, manage workloads, provide feedback, and support their professional development.
- Stay updated on emerging social media trends, advertising formats, and platform features.
- Experience: 4-5 years of experience in Paid Social; agency experience is preferred.
- Strong knowledge of campaign planning, execution, optimisation, reporting, and performance analysis.
- Experience in full-funnel campaign management and an understanding of the broader media mix.
- Excellent communication, client management, and presentation skills.
- Ability to manage multiple client accounts and campaigns simultaneously.
- Proficiency in Google Workspace and/or Microsoft Office, particularly Excel/Sheets and PowerPoint/Slides.
- Strong analytical, organisational, problem-solving, and team management skills.
- Established Industry Leader: 15+ years of expertise in digital marketing and IT services, with a strong presence in India's digital industry.
- Great Place to Work® Certified: A flexible, positive, and people-first work culture.
- Learning & Growth: A fast-paced environment offering ongoing training, career advancement, and leadership development opportunities.
- Health & Wellness Benefits: Comprehensive insurance and wellness support for employees and their families.
- Work-Life Balance: Flexible working hours, a five-day workweek, and a generous leave policy.
- Exposure to Top Clients: Opportunities to work on diverse projects with leading global brands across industries.