PC - Area Sales Manager - West

Group Company: CavinKare Private Limited

Designation: Area Sales Manager - Urban

Office Location:

Position description:

Primary Responsibilities:

• - The ASM will handle majorly two roles which are operational, and tactical in nature
• - The operational role will entail driving of secondary business via VSO
• - The tactical role will be handled via SDE and focus on distribution management and expansion
• - In the operational role, the ASM will focus hugely on the VSO reviews on daily, weekly, and monthly basis to understand the efficiency of the salesmen driving the secondary business.
• -The VSO review will also focus on productivity of the salesmen, the attendance, absenteeism, and attrition and optimising of mandays
• - ASM through SDE will drive Beat optimisation so that the maximum potential of the beat can be utilised in an effective manner
• - Ensuring pipeline creation of Salesmen, and Channel partner is kept ready to avoid any hindrance to the sales operations
• - Regular review of RS is conducted to check and monitor the efficacy of the channel partner operations
• - Regular review of Key outlet targets and ensuring achievement of the targets in the territory
• - Regular coordination with the CFT team, i.e. Commercial, Logistics, Marketing, Branding to align them on the market issues and seek solutions to improve the operations
• - Initiates and coordinates development of action plans to penetrate new markets
• - Follow the market working norms, and ensure 4 days market working in a week to drive the aforementioned job responsibilities effectively
• - Focus on extraction to measure the business from the effected expansion, ensure the desired throughput from the Field Force
• - Strategy formulation for increasing sales & visibility in retail chain
• - Controls expenses to meet budget guidelines
• - To make a strong & robust attitude driven team at every level & identify challengers who drive bigger agendas in the market place with more confidence and conviction
• - Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
• - Encouraging empowerment and teams.

Additional Responsibilities:

Reporting Team

• Reporting Designation:
• Reporting Department:

Educational qualifications preferred

• Category: Master's Degree, Professional Course
• Field specialization: Sales, merchandising and other allied operations
• Degree:
• Academic score:
• Institution tier:

Required Certification/s:

Required Training/s:

Required work experience

• Industry: FMCG/Telecom
• Role:
• Years of experience: 8 to 12

Key Performance Indicators:

Required Competencies:

"1. Process Knowledge

2. Market Expansion

3. Market Knowledge

4. Trade Relations

5. Team Management

6. Distribution Management

7. Stakeholder Management"

Required Knowledge:

Required Skills:

Required abilities

• Physical:
• Other:

Work Environment Details:

Specific requirements

• Travel:
• Vehicle:
• Work Permit:

Other details

• Pay Rate:
• Contract Types:
• Time Constraints:
• Compliance Related:
• Union Affiliation: