About the role
- Own execution and management of keyword research and content gap analyses
- Measure and report on all paid marketing campaigns' performance and assess against goals (ROI and KPIs)
- Provide ongoing, actionable insights into campaign performance to the team
- Run A/B testing and experiments, derive insights, and drive constant optimization across every step of the funnel
- 5-6 years of relevant experience in performance marketing, ideally in a B2B SaaS environment
- Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, and SEMrush
- Data-driven and metrics-focused, with the ability to quickly diagnose what's going wrong and how to fix it
- Understanding of a typical SaaS lead cycle — from lead to opportunity to deal closure
- We take transparency very seriously — get a full view of team goals and a top-level view across the board through monthly and quarterly town halls
- A highly inclusive work culture that promotes a relaxed, creative, and productive environment
- Autonomy, open communication, and growth opportunities, while maintaining a healthy work-life balance
- Company-sponsored offsites once a year to blow off steam with your work buddies (post-pandemic)
- Learning is a way of life — unlock your full potential backed by cutting-edge tools and mentorship (MacBook for Engagers, plus reimbursement for your WFH setup)
- Best-in-class medical insurance (with COVID care facilities), mental health support programs, and a contemporary leave policy beyond standard sick leave