About the role
Role Overview
We are looking for a results-driven Performance Marketer to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate has hands-on experience scaling campaigns, generating qualified leads, and improving ROI—preferably within the coaching, consulting, or info-product industry.
Key Responsibilities
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Plan, launch, and optimize paid ad campaigns on platforms such as Meta (Facebook & Instagram), Google Ads, and YouTube
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Generate high-quality leads and drive conversions for coaching and consulting offers
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Monitor campaign performance and optimize based on KPIs such as CPL, CPA, ROAS, and conversion rates
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Conduct audience research, competitor analysis, and creative testing
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Collaborate with creative and funnel teams to improve ad performance and conversion rates
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Scale profitable campaigns while maintaining or improving efficiency
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Track and report performance metrics using tools like Google Analytics, Ads Manager, and tracking platforms
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Identify new growth opportunities, channels, and strategies
Requirements
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2+ years of hands-on experience in performance marketing
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Proven experience managing Meta Ads and/or Google Ads campaigns
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Experience working with coaching, consulting, or info-product businesses preferred
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Strong understanding of marketing funnels, lead generation, and conversion optimization
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Data-driven mindset with strong analytical skills
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Experience with tracking tools such as Google Analytics, Pixel, and conversion tracking
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Ability to manage multiple campaigns and budgets simultaneously
Preferred Qualifications
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Experience scaling campaigns with monthly ad budgets of $5,000+
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Experience with webinar funnels, lead magnets, and high-ticket offers
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Familiarity with CRM tools and funnel builders (e.g., GoHighLevel, ClickFunnels)
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Understanding of A/B testing for creatives, audiences, and funnels
Key Performance Indicators (KPIs)
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Cost per lead (CPL)
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Cost per acquisition (CPA)
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Return on ad spend (ROAS)
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Lead quality and conversion rates
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Campaign scalability and consistency
What We Offer
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Opportunity to work with fast-growing coaching brands
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Performance-driven and growth-focused environment
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Competitive salary and performance incentives
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Learning and growth opportunities