About the role
Key Responsibilities: 1. Amazon Advertising Strategy & Execution • Create, manage, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP to maximize performance. • Identify opportunities for growth through keyword optimization, competitor analysis, and ad placements. • Continuously A/B test ad creatives, bidding strategies, and targeting methods to enhance conversion rates.
2. Campaign Optimization & Performance Analysis • Monitor ad performance daily and make data-driven adjustments to bids, budgets, and targeting. • Improve ACoS (Advertising Cost of Sales), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CVR (Conversion Rate) to maximize profitability. • Implement negative keywords and refine targeting strategies to eliminate wasted ad spend. • Track and analyze campaign performance using Amazon Advertising Console, Amazon Brand Analytics, Helium 10, Amazon Pi and other analytics tools.
3. Budget & Bidding Strategy Management • Allocate advertising budgets efficiently across different campaigns and product categories. • Develop automated and manual bidding strategies based on performance trends. • Ensure that ad spend is aligned with business goals while maximizing revenue and profitability.
4. Keyword Research & Market Analysis • Conduct in-depth keyword research to identify high-performing keywords for Amazon India. • Perform competitor analysis to understand market trends, pricing, and promotional strategies. • Leverage Amazon’s Search Term Reports and Market Insights to refine advertising tactics.
5. Creative & Content Optimization • Collaborate with content and design teams to develop engaging ad creatives, including compelling ad copies, A+ Content, and Amazon Storefront optimization. • Ensure ad messaging is optimized for customer engagement and conversion
6. Reporting & Insights • Prepare weekly, monthly, and quarterly reports on ad performance, spend, and key KPIs. • Provide actionable insights and strategic recommendations to stakeholders based on campaign data. • Stay updated on Amazon’s advertising trends, algorithm updates, and new features.
Requirements: • 4+ years of hands-on experience managing Amazon Ads. • Proven track record of improving ACoS, ROAS, and other key ad performance metrics. • Experience working with Amazon Advertising Console, Amazon Seller/Vendor Central, Amazon Pi and third-party PPC tools (e.g., Helium 10, Perpetua, Pacvue, Sellics, or Jungle Scout). • Strong understanding of Amazon's advertising ecosystem and algorithms. • Analytical mindset with expertise in Google Sheets, Excel (pivot tables, VLOOKUP, macros), and data visualization tools. • Knowledge of SEO, conversion rate optimization (CRO), and product listing optimization. • Strong communication and presentation skills for reporting insights to management. • Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. • Experience with Amazon DSP and programmatic advertising. • Knowledge of regional and seasonal shopping trends in India (e.g., Prime Day, Great Indian Festival etc.). • Experience with automated bid management tools and AI-driven ad optimization strategies.