About the role
Responsibilities:
- Translate channel-mix strategy from the Head of Marketing into live campaigns, audience builds, creative briefs, and daily optimisation.
- Build and operate a multi-stage retargeting funnel covering website visitors, product-page visitors, gated-content downloaders, demo-no-shows, and stalled-deal nurture cohorts.
- Audience segmentation, creative assignment per stage, and exit-criteria logic sit with this seat.
- Own daily cost-per-qualified-pipeline (CPQP) discipline against the monthly benchmark.
- Weekly campaign reviews.
- Monthly creative rotation. Quarterly channel-budget reallocation proposals based on trailing 30-day CPQP performance.
- Maintain the asset library with campaign-tagged assets.
- Build and maintain the performance-marketing dashboard in Looker Studio: spend, impressions, click-through rate, demo-booking volume, MQA volume, pipeline-sourced and pipeline-influenced dollars, sliced by channel and audience segment.
- Daily refresh; weekly review with the Head of Marketing.
- Support agency-or-in-house decisions on external performance partners: SLA enforcement, weekly performance review, and transition execution when scope changes. Must-have qualifications.
Requirements:
- Two or more years hands-on owning live paid-media spend in B2B SaaS with six figure ACV and multi-quarter sales cycles.
- Matched-audience builds, lookalike configuration, conversion API integration, Insight Tag setup, audience layering, and video-ads creative spec.
- Hands-on Google Ads administrator-level fluency: BoFu search campaigns, branded search defence, competitor-keyword targeting, negative-keyword discipline, B2B-appropriate Performance Max judgment.
- Working comfort with one or more of: 6sense, Demandbase, Mutiny, Default.
- Track record of CPQP-or-equivalent pipeline-anchored measurement (not impressionor-click-anchored measurement).
- The candidate must be able to explain how they backcalculate paid spend to pipeline contribution without hand-waving the attribution layer.
- Academic requirement: Candidates must have scored 80% or above in either 10th or 12th grade. Nice-to-have qualifications
- Conversational AI, contact-centre AI, or BPO-adjacent SaaS experience.
- ABM-platform administrator-level experience (versus user-level).
- Meta Ads B2B retargeting experience.
- Prior US buyer-side paid-media experience.