About the role
Key Responsibilities:1. Prospecting & Lead Identification
- Research and identify potential clients through online sources, industry databases, and networking platforms.
- Generate leads via cold calling, emails, social media, and other outreach methods.
- Qualify leads based on business requirements, industry, and decision-making potential.
- Conduct market research to understand industry trends, competitor strategies, and customer pain points.
- Maintain and update the lead database with accurate and relevant information.
- Analyze customer data and segment leads for targeted marketing campaigns.
- Initiate conversations with potential clients via calls and emails to introduce company products/services.
- Understand customer needs and nurture relationships to move leads through the sales funnel.
- Follow up on initial conversations to maintain engagement and maximize conversion rates.
- Engage in discussions, share relevant content, and build brand awareness.
- Generate inbound leads through digital campaigns, content marketing, and online networking.
- Schedule meetings, demos, and presentations for the sales team with qualified leads.
- Ensure timely follow-ups with potential customers to maintain engagement.
- Address initial client queries and provide basic product/service information.
- Maintain accurate records of leads, interactions, and follow-ups in the CRM system.
- Generate reports on lead conversion rates, campaign performance, and sales progress.
- Provide insights and feedback to the sales and marketing teams for strategy improvement.
- Work closely with the sales team to ensure a smooth handover of leads.
- Support marketing initiatives by providing feedback on customer preferences and engagement levels.
- Assist in refining marketing strategies based on lead generation performance.
- Meet daily, weekly, and monthly lead generation targets as assigned.
- Continuously improve conversion rates and sales pipeline growth.
- Adapt strategies based on performance metrics and feedback from the sales team.
Required Skills & Qualifications:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 1-3 years of experience in lead generation, sales, or digital marketing.
- Strong communication and interpersonal skills.
- Proficiency in CRM software and lead management tools.
- Experience with cold calling, email outreach, and social media marketing.
- Ability to analyze market trends and customer data.
- Goal-oriented mindset with the ability to meet and exceed targets.