About the role
Role OverviewWe are seeking a results-driven SEM Specialist to join our dynamic marketing team. The ideal candidate will have hands-on experience in managing high-budget campaigns across Google Ads, Meta Ads, and other paid platforms. You will be responsible for planning, executing, and optimizing performance-driven campaigns that maximize ROI and deliver on business goals.
Role and ResponsibilitiesCampaign Strategy & ManagementPlan, create, and execute SEM strategies across Google Ads (primarily), Meta Ads, and other digital platforms.Manage and optimize campaigns to achieve defined KPIs (CTR, conversions, quality score, ROAS).Conduct A/B testing on ad creatives, landing pages, and audience targeting.Optimization & Performance TrackingContinuously optimize campaigns for better efficiency and scaling.Track, analyze, and report campaign performance using Google Analytics, Looker Studio, Singular, and other tools.Identify funnel drop-offs and optimize user journeys for higher conversions.Research & Innovation
- Conduct keyword research, competitor benchmarking, and market trend analysis.
- Stay updated with the latest SEM practices, platform updates, and algorithm changes.
- Bring creative ideas for ad copy, targeting, and audience segmentation.
- Handle monthly campaign budgets of ₹10 Lakhs+ effectively.
- Provide actionable insights and recommendations to internal stakeholders.
- Collaborate with cross-functional teams to align SEM activities with overall business objectives.
- Strong understanding of paid marketing ecosystem, attribution models, and segmentation strategies.
- Advanced proficiency in Google Ads, Meta Ads, Google Analytics, and Looker Studio.
- Strong analytical skills with the ability to interpret large datasets and derive actionable insights.
- Creative mindset to develop compelling ad copies and campaign strategies.
- Problem-solving ability with a first-principles approach.
- Self-driven, proactive, and adaptable to a fast-paced startup culture.