About the role
*Industry:* Marketing
*Salary:* Rs.10,000
*Work Experience:* Fresher
*Summary:*
We are seeking a motivated and detail-oriented Performance Marketing Intern to join our dynamic marketing team. This role is ideal for a recent graduate or early-career professional eager to build hands-on experience in data-driven digital marketing. You will gain valuable exposure to KPI tracking, conversion analysis, A/B testing, and ROI measurement, contributing directly to the success of our digital marketing initiatives. This internship offers a unique opportunity to develop a strong foundation in performance marketing, work with real-time data, and collaborate with experienced professionals in a fast-paced, results-focused environment.
*Responsibilities:*
- Assist in the setup, management, and optimization of paid digital advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Monitor campaign performance using analytics tools such as Google Analytics, Google Ads, and Meta Ads Manager.
- Track and report on key performance indicators (KPIs) including CTR, CPC, CPA, ROAS, and conversion rates.
- Support A/B testing of ad creatives, copy, targeting parameters, and landing pages to improve campaign efficiency.
- Collaborate with the marketing team to gather insights and generate weekly/monthly performance reports.
- Assist in keyword research, audience segmentation, and bid strategy recommendations.
- Maintain organized documentation of campaign activities, changes, and results.
- Stay updated on industry trends, algorithm updates, and emerging best practices in performance marketing.
*Requirements:*
- Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Basic understanding of digital marketing concepts and paid advertising platforms.
- Familiarity with Google Analytics, Google Ads, and Meta Ads Manager (or willingness to learn quickly).
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
- Strong attention to detail and analytical mindset with the ability to interpret data and draw actionable insights.
- Excellent communication and organizational skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Willingness to learn, take initiative, and adapt to evolving campaign needs.