About the role
This role serves as a vital support function within the performance marketing department, focusing on the execution and optimization of digital advertising initiatives. The position is designed for an individual eager to grow their expertise in e-commerce and paid media, contributing to the strategic management of live campaigns while developing a robust foundation in analytics and platform-specific advertising tools.
Responsibilities
- Collaborate with the performance marketing team to oversee the day-to-day management of active advertising campaigns.
- Facilitate the research, continuous monitoring, and detailed reporting of campaign metrics and outcomes.
- Conduct comprehensive research to identify high-performing keywords and target audience segments.
- Evaluate campaign performance data to derive actionable insights and support decision-making processes.
- Acquire and apply industry-leading best practices in digital advertising to enhance overall campaign efficacy.
RequirementsRequirements:
- Possess a foundational understanding of digital marketing principles.
- Demonstrate familiarity with Google Ads and Meta Ads platforms, with preference given to candidates who have prior exposure.
- Exhibit a solid grasp of social media dynamics and online advertising mechanisms.
- Display strong analytical capabilities paired with effective communication skills.
- Show a proactive attitude toward learning and hands-on experience with live campaign environments.
- Maintain a genuine interest in performance marketing and the e-commerce sector.
- Possess knowledge of Amazon Ads, which is considered a significant asset for this role.