About the role
Responsibilities:
- Build and manage acquisition campaigns across various channels, including social, SEM, and display, to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Responding to client briefs, leading and building strategies that will best achieve the goals of the campaign.
- Analyze performance throughout business-as-usual and finite campaigns, suggesting and implementing improvements and changes to help reach targets
- Opportunity to support, coach, and mentor more junior members of the Paid Media team.
- Constantly seeking innovative ways for growth and improvements on client accounts.
- Prepare reports and lead client calls, discussing the results from campaigns and agreeing next steps.
- Effectively manage and prioritize workloads, negotiate deadlines, and liaise with wider account and project management teams.
Requirements:
- 8 to 9 years of experience in managing significant paid media campaigns and organic media budgets, including search, display, Google Shopping, and social.
- A track record of running high-performance paid media campaigns.
- Strong grammar and communication skills.
- A comprehensive understanding of paid media strategy and the marketing funnel.
- Strong analytical and reporting skills.
- Up-to-the-minute knowledge of Google Ads best practices, including automated bid strategies.