About the role
Responsibilities:
- Plan, create, and optimise Google Ads and Meta Ads (Facebook and Instagram) campaigns.
- Generate qualified leads while improving ROAS and reducing cost per lead (CPL).
- Manage campaign budgets, audience targeting, and A/B testing.
- Execute SEO strategies including keyword research, on-page SEO, technical SEO, and link building.
- Monitor website performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
- Create monthly content calendars and coordinate with the design team for creatives.
- Prepare weekly and monthly marketing performance reports.
- Work with the product and design teams to improve landing page conversions and website traffic.
- KPIs: Qualified Leads, Cost Per Lead (CPL), Return on Ad Spend (ROAS), Organic Traffic Growth, Keyword Rankings, Website Conversion Rate, Social Media Growth and Engagement.
Requirements:
- Minimum 2 years of experience in performance marketing and SEO.
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager
- Strong understanding of on-page, off-page, and technical SEO.
- Experience with keyword research tools such as Ahrefs or SEMrush.
- Good analytical, communication, and copywriting skills.
- Experience in B2B SaaS marketing is a plus.