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CavinKare Private Limited

Posted 7 Sep 2026

Personal Care - SDE - South

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Team
Sales & Distribution - FMCG
Posted
7 Sep 2026

About the role

Group Company: CavinKare Private Limited

Designation: Sales Development Executive - U&R

Office Location: Chennai (Corporate), Chennai (Tamil Nadu), Bangalore (Karnataka), Pondicherry (Pondicherry), Warangal (Telangana), Vishakapatnam (Andhra Pradesh), Ananthpur (Andhra Pradesh), Dindigul (Tamil Nadu)

Position description:

Enhancing the sales of the assigned territory by ensuring the implementation of strategic initiatives at the ground level in the defined territory (Urban and Rural - Both) SDE works along with VSO and ASM to ensure the execution of the following in the market. SDE will need to work the market 4 days a week. The overall work will be governed using the SDE app. The ability to effectively deliver results, work with cross-functional teams is a very important skill required.

Primary Responsibilities:

  • - To ensure that the beats are optimised wherein the minimum number of outlets is 40, and maximum is 60. Also, beats must not be overlapped, or jumped
  • - SDE (U&R) will be responsible to ensure that the beat targets are achieved
  • - Optimising the routes for RSP's in the rural areas
  • - Outlet wise targets to be followed using RFM logic, i.e. Recency, Frequency, Monetary
  • # Key Outlet Relationship
  • - Responsible for achieving the value targets of KAI
  • - Responsible for achieving the bill cuts targets assigned for KAI
  • - Achievement of visibility, i.e. merchandising targets for the assigned KAI
  • # RS Reviews
  • - Ensuring 100% achievement of RED targets for RSSM's
  • - Tracking absenteeism and keeping a close watch on the mandays to ensure consistency in productivity
  • - To check and monitor the RSSM's as per the infrastructure budgets
  • - Responsible to keep the FF attrition in check
  • # Trade relationships
  • - Answering of Trade queries
  • - Visits key outlets once every 15 days
  • - Responsible for regular service to key outlets
  • # Process
  • - Reduction of time to settle manual & damage claims of RS & SS
  • - Reduction in attrition of FF
  • - SDE needs to have a funnel of backup Salesman/Distributor created which needs to be refreshed on a periodical basis.
  • # Prospects Identification & Finalization
  • - Identifying and finalizing the prospects for RSP, SUBD
  • - Ensuring backup creation for the existing SS

Additional Responsibilities:

Reporting Team

  • Reporting Designation:
  • Reporting Department:

Educational qualifications preferred

  • Category: Bachelor's Degree, Master's Degree, Professional Course
  • Field specialization:
  • Degree:
  • Academic score:
  • Institution tier:

Required Certification/s:

Required Training/s:

Required work experience

  • Industry: FMCG/Telecom
  • Role:
  • Years of experience: 3 to 6

Key Performance Indicators:

Required Competencies:

1. Process Knowledge

2. Market Expansion

3. Market Knowledge

4. Trade Relations

5. Distribution Management

Required Knowledge:

Required Skills:

Required abilities

  • Physical: Age Eligibility: Not above 32 years
  • Other:

Work Environment Details:

Specific requirements

  • Travel:
  • Vehicle:
  • Work Permit:

Other details

  • Pay Rate:
  • Contract Types:
  • Time Constraints:
  • Compliance Related:
  • Union Affiliation:

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