About the role
- Conduct one-on-one personalised styling sessions.
- Understand the customer's lifestyle, profession, preferences, budget, and fashion goals.
- Perform colour analysis to identify the customer's most suitable colour palette.
- Conduct body shape analysis and recommend flattering silhouettes and fits.
- Analyse skin tone and recommend suitable beauty and cosmetic shades, where applicable.
- Assess wardrobe preferences and identify styling opportunities.
- Educate customers on fit, proportion, layering, fabrics, and styling principles.
- Help customers define their personal style identity.
- Create a detailed Style Profile for every customer.
- Develop a personalised Style Scorecard covering:
- Colour Palette
- Body Shape
- Best Fits & Silhouettes
- Style Personality
- Fabric Preferences
- Wardrobe Essentials
- Beauty & Grooming Recommendations
- Category Preferences
- Occasion-Based Recommendations
- Use the Style Profile to make relevant product and styling recommendations.
- Ensure profiles are updated after future consultations.
- Assist customers in selecting products across relevant categories and brands.
- Recommend complete looks, including apparel, footwear, accessories, beauty, and other relevant products.
- Understand customer requirements and suggest suitable options within their budget.
- Support customers during trials, product selection, and final purchase decisions.
- Introduce customers to relevant brands, collections, and new products.
- Recommend complementary products to enhance the overall look and shopping experience.
- Build customer relationships and encourage repeat visits and consultations.
- Contribute towards sales, conversion, average basket size, and other business objectives.
- Ensure sales recommendations are personalised and not pushy.
- Deliver a premium and personalised shopping experience.
- Build trust and long-term relationships with customers.
- Ensure customers feel confident, comfortable, and well-supported throughout their visit.
- Handle customer queries and feedback professionally.
- Maintain confidentiality and professionalism during consultations.
- Ensure a smooth handover to the Personal Shopper wherever required.
- Brief the Personal Shopper on the customer's Style Profile and shopping requirements.
- Guide the Personal Shopper in product selection and customer handling.
- Work closely with Category Experts to stay updated on products, trends, collections, and availability.
- Coordinate with retail and brand teams to ensure a seamless customer experience.
- Participate in styling events, workshops, and customer engagement initiatives.
- Stay updated on global fashion trends, colour theory, image consulting, personal branding, beauty, and styling techniques.
- Develop strong knowledge of the brands and categories available at Broadway.
- Continuously improve consultation and selling skills through customer feedback.
- Keep updated on new launches, collections, and relevant product information.
- Customer Consultation Satisfaction
- Number of Style Consultations Completed
- Quality and Accuracy of Style Profiles
- Customer Engagement Scores
- Sales and Conversion
- Average Basket Size
- Repeat Consultation and Customer Visit Rate
- Appointment Utilisation
- Customer Referrals
- Internal Quality Audit Scores
- Bachelor's degree preferred.
- Certification in Fashion Styling, Image Consulting, Colour Analysis, Personal Branding, or related disciplines preferred.
- 2–5 years of experience in Personal Styling, Image Consulting, Fashion Consulting, Personal Shopping, Luxury Retail, Beauty Consulting, or a related field.
- Experience in customer-facing sales or premium retail will be an added advantage.
- Strong understanding of colour theory, body analysis, and styling principles.
- Good knowledge of fashion, beauty, and lifestyle products.
- Strong sales and customer service skills.
- Excellent interpersonal and communication skills.
- High emotional intelligence.
- Strong observation, listening, and relationship-building skills.
- Ability to understand customer needs and recommend suitable products.
- Commercial mindset with a customer-first approach.
- Professional grooming and presentation.