About the role
Key Responsibilities
- Plan, create, and manage PPC campaigns on Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Facebook & Instagram)
- Conduct keyword research, audience research, and competitor analysis to identify growth opportunities
- Write and test ad copy, headlines, and creatives (in coordination with the design team) for better CTR and conversions
- Set up and manage campaign budgets, bidding strategies, and audience targeting to maximize ROI/ROAS
- Monitor daily campaign performance and make data-backed optimizations (bids, keywords, placements, audiences)
- Track and analyze key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
- Set up and manage conversion tracking, pixels, and tags using Google Tag Manager and Meta Pixel
- A/B test ad creatives, landing pages, and audience segments to improve performance
- Prepare regular performance reports and present insights/recommendations to stakeholders
- Stay updated on the latest trends, algorithm updates, and best practices in Google Ads and Meta Ads
- Coordinate with the content/design team to ensure landing pages and creatives align with campaign goals
Requirements
- Minimum 1 year of proven experience running PPC campaigns on Google Ads and Meta Ads
- Working knowledge of Google Ads Editor, Google Analytics (GA4), Google Tag Manager, and Meta Business Suite/Ads Manager
- Strong analytical skills with the ability to interpret data and optimise campaigns accordingly
- Basic understanding of SEO and how it complements paid campaigns is a plus
- Good communication skills (written and verbal)
- Google Ads / Meta Blueprint certification is a plus
- Ability to manage multiple campaigns/projects with attention to detail
- Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory)
Preferred Skills
- Experience with Excel/Google Sheets for reporting and analysis
- Familiarity with landing page optimization and CRO basics
- Knowledge of remarketing/retargeting strategies