About the role
A Performance Marketing Specialist is responsible for driving measurable growth through data-driven digital advertising campaigns across platforms such as Google, Facebook, and Instagram. This role focuses on optimizing campaign performance, managing budgets efficiently, and maximizing Return on Ad Spend (ROAS). The specialist leverages analytics, audience segmentation, and advanced ad tools to improve conversion rates while keeping customer acquisition costs low through continuous performance optimization.
Perform daily account management across Google Ads and other paid search platforms
Understand client objectives and design strategies to exceed defined performance goals
Plan, recommend, and execute strategies related to:
Campaign structuring
Targeting and audience segmentation
Creatives and ad formats
Betas and new Google channel features
Prepare and present weekly and monthly performance reports, including:
Key metrics tracking
Goal and revenue tracking
Paid search performance insights
Monitor and manage web analytics dashboards and reporting tools, identifying key optimization opportunities aligned with client goals
Communicate regularly with internal teams and management on project progress, timelines, and results
Collaborate with leadership to explain, refine, and modify strategic plans
Stay updated on industry trends, competitive landscape, and product developments
Lead and present Monthly and Quarterly Business Review (MBR/QBR) meetings showcasing business growth
Support team growth, including mentoring and planning personal development programs for team members
Tech graduate or MBA with hands-on experience in SEM and Paid Search (PPC)
Strong passion for search and digital marketing
Creative problem-solver with the ability to think strategically
Excellent communication and interpersonal skills
Quick learner with the ability to adapt to new industries and business models
High levels of integrity, autonomy, and self-motivation
Strong analytical, organizational, and end