About the role
PurposeThe PR & Brand Manager will be responsible for building, enhancing, and protecting the brand equity of The GIBS Group and its flagship initiative AYAI – Approach Yourself to Approach Infinity. This role requires a strategic communications professional who can craft and execute public relations strategies, manage media relationships, and position Mr. Ritesh Goyal as a thought leader in the leadership and personal transformation space. The incumbent will drive brand visibility, reputation management, and strategic partnerships to establish AYAI as the premier leadership program for leaders, entrepreneurs, celebrities, and star icons.
Organization OverviewThe GIBS GROUP is a premier business conglomerate with a strong presence in education and real estate. AYAI – Approach Yourself to Approach Infinity is the flagship leadership and personal transformation initiative conceptualized and led by Mr. Ritesh Goyal, Chairman & Managing Director of The GIBS Group. Designed exclusively for leaders, entrepreneurs, celebrities, and star icons, AYAI is a high-impact program that empowers individuals to unlock their infinite potential and achieve extraordinary success.Key ResponsibilitiesA. Brand Strategy & Management
- Develop and execute brand strategy for AYAI and The GIBS Group.
- Define brand positioning, messaging, and voice across all channels.
- Ensure brand consistency across digital, print, events, and partnerships.
- Conduct brand audits and competitor analysis.
- Build brand architecture and maintain brand guidelines.
- Design and implement PR plans to generate positive media coverage.
- Build and maintain relationships with national and international media, journalists, and influencers.
- Act as primary media spokesperson and PR contact.
- Draft press releases, media kits, statements, and thought leadership articles.
- Secure media placements in leading publications (print, digital, broadcast, podcasts).
- Manage crisis communication and reputation management.
- Coordinate interviews, press conferences, and media interactions for Mr. Ritesh Goyal.
- Position Mr. Ritesh Goyal as a leading voice in leadership development and entrepreneurship.
- Secure speaking opportunities at prestigious conferences and forums.
- Manage presence on platforms like TEDx, Economic Times, Forbes, YourStory.
- Develop op-eds, white papers, articles, and keynote scripts aligned with AYAI philosophy.
- Monitor online reputation and brand perception.
- Collaborate with Content Creator for integrated PR and digital messaging.
- Track brand metrics, media mentions, share of voice, and sentiment.
- Forge partnerships with premium brands, institutions, media houses, and event organizers.
- Lead PR and branding for AYAI events, retreats, and exclusive gatherings.
- Manage event branding, media coverage, and post-event PR.
- Collaborate with influencers, celebrities, and industry leaders for brand amplification.
- Develop internal communication strategies to align employees and stakeholders with brand vision.
- Prepare communication materials for investors, partners, and key stakeholders.