About the role
- Own the overall pre-sales strategy, operations, and performance.
- Build, hire, mentor, and lead a high-performing pre-sales organization.
- Define team structures, KRAs, targets, incentives, and performance benchmarks.
- Establish a culture of accountability, ownership, and customer-centricity.
- Build comprehensive training programs covering product knowledge, investor psychology, pitching, qualification, and objection handling.
- Develop future leaders within the pre-sales organization.
- Own the complete funnel from lead generation and first contact to qualification and sales handover.
- Design scalable processes, scripts, communication frameworks, and follow-up journeys.
- Improve lead-to-MQL, MQL-to-SQL, appointment, and sales-conversion rates.
- Identify funnel bottlenecks and implement corrective strategies.
- Build processes that can scale with increasing lead volumes while maintaining investor experience and lead quality.
- Own CRM strategy, adoption, data quality, lead allocation, and reporting.
- Manage platforms such as HubSpot, Zoho, Salesforce, or equivalent CRM systems.
- Build dashboards and MIS reports for leadership visibility.
- Track lead sources, investor behavior, call performance, conversion rates, and funnel drop-offs.
- Establish data-driven systems for forecasting and performance management.
- Drive automation and technology adoption across the pre-sales function.
- Own the communication framework used to educate prospective investors.
- Ensure the pre-sales team can confidently explain:
- MicroMitti’s fractional ownership/co-investment model
- Asset quality and project fundamentals
- Investment structure
- Return potential and associated risks
- Legal and documentation processes
- Exit and liquidity considerations
- Build trust and credibility throughout the investor journey.
- Continuously refine messaging based on investor feedback and market intelligence.
- Own pre-sales KPIs and contribute directly to overall revenue growth.
- Define and monitor:
- Lead-to-MQL conversion
- MQL-to-SQL conversion
- Contact rate
- Qualification rate
- Appointment/demo conversion
- Follow-up efficiency
- Sales handover quality
- Funnel velocity
- Revenue contribution
- Set and manage monthly, quarterly, and annual targets.
- Conduct regular performance reviews and implement improvement plans.
- Build forecasting mechanisms for pre-sales contribution to revenue.
- Partner with Marketing to improve lead quality and campaign ROI.
- Work closely with Sales to ensure high-quality and timely handover of qualified investors.
- Collaborate with Product and Business teams to improve offerings and investor communication.
- Share investor insights with leadership to influence product, pricing, positioning, and go-to-market strategy.
- Create a strong feedback loop between investors and internal teams.
- Build and continuously evolve MicroMitti’s Pre-Sales Playbook.
- Introduce automation, AI-enabled tools, and technology to improve productivity and conversion.
- Develop investor segmentation and personalized engagement journeys.
- Identify new strategies and channels to improve investor engagement and qualification.
- Benchmark MicroMitti’s pre-sales practices against leading real estate, fintech, wealth-tech, and investment companies.
- Drive continuous improvement in team productivity and funnel economics.
- 8–12 years of relevant experience in pre-sales, inside sales, sales operations, investor relations, B2C sales, or a related function.
- Proven experience in leading and managing pre-sales/inside sales teams.
- Experience building and scaling sales or pre-sales functions is strongly preferred.
- Experience in real estate, PropTech, fintech, wealth-tech, financial services, investment products, or high-ticket B2C businesses will be an advantage.
- Strong understanding of B2C sales funnels, lead qualification, nurturing, and conversion.
- Strong CRM expertise with HubSpot, Zoho, Salesforce, or equivalent platforms.
- Demonstrated ability to manage large teams and high-volume lead funnels.
- Strong analytical and data-driven decision-making capabilities.
- Excellent communication, presentation, negotiation, and objection-handling skills.
- Excellent command of English and Hindi.
- Strong understanding of customer/investor psychology.
- High ownership, strategic thinking, and execution orientation.
- Entrepreneurial mindset with the ability to operate effectively in a fast-paced startup environment.
- A senior leadership opportunity at one of India’s most disruptive PropTech companies.
- The opportunity to build and scale a critical investor acquisition function.
- Direct exposure to founders and senior leadership.
- Significant ownership over strategy, people, processes, and performance.
- The opportunity to shape how Indians access institutional-grade real estate investments.
- Strong career progression into Sales Leadership, Revenue Leadership, or Investor Management.
- A high-energy startup environment where your work directly impacts business growth.