About the role
Position Overview:
Words With Friends Instant is seeking a Principal Data Analyst to be the analytics owner for the game: the person product, design, and engineering come to for data on player behavior, feature health, experimentation, and game strategy. As part of our analytics team, you'll play a crucial role in shaping the future of our game through data-driven insights.
Here's how you'll shape the player experience:
- Product Strategy: Analyze long and short-term trends to deliver insights that influence product direction
- Experimentation: Design statistically sound experiments that drive measurable impact
- Business Intelligence: Maintain comprehensive dashboards and ETL pipelines to keep the organization informed on game performance
What You'll Do :
- Collaborate with the Product team to enhance revenue, retention, and engagement metrics. This includes conducting A/B testing, performing insights analysis, and developing dashboards.
- Analyze player behavior to understand motivations and preferences, partnering with other disciplines to translate findings into actionable experience improvements.
- Communicate findings and recommendations to senior and executive stakeholders, translating complex analyses into clear decisions and influencing product and game strategy at the leadership level.
- Support the team in tuning the different features in the game to optimize for long term game and feature health
- Design and maintain ETL pipelines to extract, transform, and load data from multiple sources, ensuring source of truth for analyses and business intelligence.
- Design game telemetry to capture meaningful player interaction data to improve the game experience.
- Actively play and engage with our games to maintain first-hand understanding of player experience, game mechanics, and potential pain points.
- Monitor and maintain the integrity of a wide range of tools and models used to streamline workflows and personalize the player experience, in collaboration with other data analysts and scientists on the team.
- Participate in and contribute to the Analytics Org’s AI initiative, which aims to significantly increase each analyst’s impact through the power of LLMs
- Continuously learn about analytics best practices, and actively share and promote these practices across various games and teams.
What You Bring :
- Bachelor's degree in Computer Science, Mathematics, Statistics, Economics, or a related quantitative field. Advanced degrees (Masters or PhD) are a plus.
- Minimum of 8 years in data science or analytics roles, preferably with 6 years in a Product Data Science or Gaming Analytics team
- Demonstrated experience guiding product teams through complex decisions and analyses and dealing with ambiguous data
- Proficiency in Python and SQL.
- Demonstrated experience in data visualization, statistical analysis, and machine learning.
- Familiarity with Business Intelligence (BI) tools like Tableau and version control systems such as Git is advantageous.
- Strong ability in both written and oral communication.
- Highly self-motivated with a keen interest in problem-solving.
- Willingness to take ownership of challenges.
- Proven ability to work collaboratively as part of a team.
- Strong communication skills - you can explain complex data in simple, actionable terms
- Familiarity with AI/ML concepts or experience in automating recurring analytics workflows is a plus
Bonus Points :
Experience in gaming, mobile, or consumer tech industries.
What We Offer You :
Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits