About the role
Role Objective
This role is the backbone of the "Insights Framework." The Specialist ensures data integrity across global markets, manages the complex budget pacing of a multi-product fintech portfolio, and visualizes the sign-up funnel to identify friction points.
Key Responsibilities
- Budget & Investment Governance: Maintain bi-weekly visual tracking of spend by product, region, and campaign, ensuring global budgets are pacing to plan.
- Funnel Analytics: Map the user journey from "Sign-up Start" to "Account Creation," identifying drop-off points and reporting on conversion variance.
- Automated Reporting: Build and maintain scalable dashboards (Tableau/Looker/PowerBI) that visualize primary drivers of engagement vs. spend.
- Audience Mapping: Identify signals of audience saturation or overlap across global markets and suggest expansion opportunities.
- Data Integrity: Ensure platform-to-CRM data alignment (In-platform vs. Back-end) to provide a single source of truth for the client.
Required Skills
- Experience: 3+ years in marketing analytics or data operations.
- Tools: Advanced Excel/SQL, BI Tools (Tableau/Looker/PowerBI), and familiarity with Web Analytics (GA4/Adobe Analytics).
- Methodology: Strong understanding of PoP (Period-over-Period) variance analysis and attribution modeling.
- Detail-Oriented: Exceptional accuracy in managing high-volume campaign budgets across multiple currencies and regions.