About the role
About Creative EdgeCreative Edge is the design preparation vertical of Toprankers, catering to students preparing for entrance examinations such as NID, NIFT, UCEED, CEED, B.Arch, and other creative and design-focused careers. The team works at the intersection of education, technology, counselling, and student success.
Key ResponsibilitiesLead Management & Conversion Coordination
- Handle and monitor incoming leads across all channels including website, campaigns, counsellor referrals, and partnerships
- Ensure timely lead allocation and follow-up coordination with counselling teams
- Track lead lifecycle, conversion funnel, and response timelines
- Identify leakages in the lead process and recommend operational improvements
- Maintain accurate lead databases and CRM hygiene
- Coordinate with internal departments including:
- Counselling & Sales
- Marketing
- Academics
- Product & Tech
- Operations
- Ensure smooth execution of day-to-day operational activities
- Act as a bridge between teams to ensure alignment and timely execution
- Follow up on pending tasks, escalations, and inter-team dependencies
- Prepare daily, weekly, and monthly reports related to leads, conversions, productivity, and operations
- Analyze trends and provide actionable insights to improve efficiency
- Maintain dashboards and operational trackers
- Support management with business data and operational reviews
- Ensure SOP adherence across teams
- Build and improve operational workflows wherever required
- Support implementation of new operational initiatives and tools
- Assist in streamlining communication and execution processes
- Strong understanding of lead management and operational coordination
- Excellent communication and interpersonal skills
- High ownership and accountability
- Strong analytical and problem-solving abilities
- Ability to manage multiple tasks under deadlines
- Proficiency in Microsoft Excel / Google Sheets
- Comfortable working with CRM and reporting tools
- Bachelor’s degree in Business Administration, Operations, Marketing, or related field
- 1–3 years of experience in operations, lead management, or coordination roles
- Experience in edtech/startup environment preferred
- Someone who is highly organized and process-oriented
- A proactive individual who takes initiative without constant supervision
- Strong team player with execution-focused mindset
- Ability to thrive in a fast-paced and dynamic work environment