About the role
TartanHQ is an AI-first enterprise-tech company backed by 500 Global, Info Edge Ventures, and AngelList. We've raised ~$8.5M and are rapidly scaling toward profitability. Our platform powers operations for India's leading financial institutions including HDFC Bank, Bajaj Allianz, Care Health, Yes Bank, and 50+ enterprises.We provide three core products: HyperVerify (80+ verification APIs), HyperSync (unified APIs for HRMS/ERP/CRM), and HyperApps (AI agents for insurance, banking, and compliance automation).
About the Role
We’re looking for a Product Marketing Manager to own how Tartan’s products are positioned, launched, and adopted in the market.This is a highly cross-functional role working with Product, Sales, Marketing, and Leadership to turn product capabilities into clear customer value.You’ll be responsible for shaping messaging, enabling go-to-market, and ensuring our products win in competitive enterprise deals.
Key Responsibilities
Product Positioning & Messaging
- Own product positioning, value propositions, and competitive differentiation
- Develop clear messaging frameworks for each product line (HyperVerify, HyperSync, etc.)
- Translate technical features into business outcomes
Go-To-Market & Launches
- Assist with GTM strategy for new features and products
- Plan and execute product launches (internal + external)
- Create launch kits, sales playbooks, and enablement material
Sales Enablement
- Build pitch decks, one-pagers, battlecards, and objection-handling guides
- Partner with sales to improve win rates and deal velocity
- Build customized narratives
Market & Customer Intelligence
- Conduct customer interviews and win/loss analysis and work together with the CSMs to ensure product-to-buyer-to-comms translation
- Track competitor positioning and pricing
- Identify emerging market opportunities & create strategic narrative around it
- Own core product narratives across website, blogs, case studies, and campaigns
- Support ABM and demand-gen programs with strong messaging
- Drive industry-specific use cases and vertical storytelling
- Partner with CS and Product to drive onboarding and feature adoption
- Build lifecycle campaigns for activation, expansion, and retention
- Improve time-to-value for customers