Product Manager

We're looking for a Product Manager who wants to build from first principles. This is not a roadmap management role. This is not a coordination role. You'll talk to customers, understand how they operate, identify opportunities, decide what to build, work with engineers and designers to ship it, and measure whether it worked. Our users are typically 35+, run profitable businesses, and are often using software like this for the first time. There is no established playbook for how they should behave. The product has to earn its place in their business from the very first session. The challenge is not building features. The challenge is helping business owners adopt a new way of running and growing their business.

Responsibilities:

• Own a product area end-to-end, from discovery to launch to iteration.
• Talk to customers every week through calls, demos, onboarding sessions, and feedback conversations.
• Develop a deep understanding of how local businesses acquire, retain, and communicate with customers.
• Design onboarding and activation experiences that help users see value immediately.
• Work closely with engineering and design to ship fast and learn quickly.
• Run experiments across activation, engagement, retention, and monetization.
• Track product metrics and use them to guide decisions.
• Kill features that aren't working and double down on the ones that are.

Key outcomes include the following:

• Faster activation of new users.
• Higher engagement and product usage.
• Improved retention and habit formation.
• Stronger customer outcomes and business impact.

Requirements:

• 2-5 years of product management experience, ideally at a fast-growing consumer or mobile-first product company.
• Experience working on activation, engagement, retention, or growth problems.
• You've taken something from idea to launch and owned the outcome.
• Strong intuition for mobile user behavior across Android and iOS.
• Comfortable making decisions with incomplete information.
• Strong written communication and product thinking.
• Curious, resourceful, and highly execution-oriented.
• Excited to talk to customers directly and use those insights to shape the product.

Nice to Have:

• Experience building for SMBs or local businesses.
• Experience in a 0-to-1 product environment.
• Experience creating new user behaviors rather than optimizing existing ones.
• Familiarity with AI tools and AI-powered product experiences.