Product UI/UX Designer (Entertainment Industry)

Product UI/UX Designer (Entertainment Industry)

Location: Delhi

Salary: Up to 12 LPA

Key Responsibilities -

Product UI/UX (60%)

• Design User Flows & Prototypes: Create user flows, wireframes, prototypes, and high-fidelity screens in Figma for the app and website.
• Optimize Key Funnels: Identify and fix friction points in key funnels: sign-up, onboarding, plan selection, checkout, and release upload.
• Landing Page Design: Design landing pages for new products and add-ons, collaborating with developers from concept to launch.
• Design System Maintenance: Build and maintain a comprehensive design system, including components, typography, color palettes, spacing, and icon sets.
• Usability Testing: Conduct quick usability tests and artist interviews; utilize analytics and heatmaps to identify areas for improvement.
• Developer Handoff: Prepare clean, developer-ready files and ensure the final build aligns with the design specifications.

Graphic & Growth Design (40%)

• Ad Creatives: Create compelling ad creatives for Meta, Google, YouTube, and other channels, with variants for A/B testing.
• Social Media Design: Design engaging social posts, carousels, stories, thumbnails, and banners for OUR channels.
• Event Collateral: Produce event and partnership materials, including posters, stage visuals, decks, and merchandise.
• Retention Campaigns: Design email, WhatsApp, and in-app creatives for retention campaigns, ensuring all touchpoints remain on-brand.
• Brand Evolution: Continuously evolve the brand guidelines as we grow.

Must-Haves

• 2–4 years of experience designing for consumer apps, D2C brands, startups, or agencies.
• A strong portfolio showcasing shipped product screens (app or web) and marketing creatives.
• Proficiency in Figma: auto layout, components, variants, and prototyping.
• Strong skills in Adobe Photoshop and Illustrator.
• Solid understanding of typography, layout, color, and visual hierarchy.
• Mobile-first mindset with knowledge of iOS and Android design patterns.
• Ability to articulate design decisions based on user needs and data.
• Adaptable to feedback, capable of managing multiple projects simultaneously.

Good to Have

• Motion design experience in After Effects or Lottie, or short-form video editing skills.
• Experience designing ad creatives with a focus on performance metrics (CTR, CPA, ROAS).
• Basic HTML/CSS knowledge or experience with no-code builders like Webflow.
• Familiarity with AI design tools (Midjourney, Firefly, Figma AI) to enhance productivity.
• Interest in music, artist culture, or the creator economy.
• Illustration or 3D design skills.