Program Manager - Offline Customer Acquisition

Job description:

DesignCafe is looking for a strategic and result-oriented Program Manager - Offline Customer Acquisition to build and scale offline acquisition channels across HomeLane, DesignCafe, and Make My Bath.

This role goes beyond managing offline activations or generating leads. It requires a strong understanding of the real estate ecosystem, end-to-end funnel ownership, and the ability to build scalable acquisition channels that drive measurable business growth across India.

Key Responsibilities:

• Build and strengthen relationships with real estate developers, channel partners, brokers, and property-level stakeholders.
• Identify and unlock new offline customer acquisition opportunities through strategic partnerships.
• Develop and scale partnerships across multiple cities.
• Own the complete acquisition funnel, from lead generation and qualification to meetings, conversions, and revenue realisation.
• Drive lead quality, improve conversion rates, and ensure consistent funnel performance.
• Identify gaps and implement strategies to improve acquisition outcomes.
• Lead cross-functional initiatives and ensure alignment between internal teams.
• Define clear milestones, track progress, and ensure disciplined execution.
• Identify operational bottlenecks and proactively implement solutions.
• Manage and scale acquisition programs across multiple cities.
• Develop acquisition strategies and business plans for the next 2-3 quarters.
• Identify opportunities for market expansion, channel development, and new acquisition initiatives.
• Drive manpower planning and resource allocation based on business requirements.
• Build strategies to improve market penetration and customer acquisition.
• Monitor and improve key business metrics, including conversion rates, Customer Acquisition Cost (CAC), team productivity, and revenue contribution.
• Track acquisition performance and ensure measurable business outcomes.
• Identify opportunities to optimise costs and improve overall acquisition efficiency.
• Establish dashboards, performance tracking mechanisms, and standard operating procedures (SOPs).
• Create structured operating rhythms to ensure consistent execution.
• Build predictable and scalable acquisition processes that are not dependent on individual relationships.

What We Are Looking For:

• Strong understanding of the real estate ecosystem and offline acquisition channels.
• Proven experience in building and scaling customer acquisition programs.
• Experience managing developer relationships, channel partners, brokers, or other real estate stakeholders.
• Strong understanding of lead generation, funnel management, conversions, and revenue metrics.
• Excellent program management and stakeholder management skills.
• Ability to think strategically while ensuring strong execution.
• Strong analytical skills with an understanding of business performance metrics and growth economics.
• Ability to manage multiple initiatives and drive execution across different cities.
• High ownership, proactive problem-solving ability, and a strong business mindset.

What Makes This Role Exciting?:

This is a high-ownership and high-impact opportunity to build and scale offline acquisition programs across multiple brands and markets. You will play a key role in shaping acquisition strategy, building scalable channels, and driving measurable business growth.