About the role
Location: Andheri East, MumbaiWork Mode: Work-From-Office | Mon to FriTimings: 10 AM to 7 PM
Key Responsibilities:
- Media Planning & Strategy: Develop comprehensive media plans aligned with client objectives, target audiences, budgets, and campaign KPIs.
- Campaign Management: Plan, execute, and manage programmatic campaigns across platforms such as Google Ads, Display & Video 360 (DV360), Meta Ads, and other relevant advertising platforms.
- Team Leadership: Lead and mentor team members, allocate tasks, monitor deliverables, and ensure timely execution of campaigns.
- Campaign Optimization: Monitor campaign performance and optimize budgets, bids, audience targeting, placements, and creatives to improve campaign efficiency and ROI.
- Client Communication: Act as a key point of contact for clients, understand their business requirements, present media plans and performance reports, and provide strategic recommendations.
- Performance Reporting: Analyze campaign data, prepare reports, identify trends, and translate insights into actionable optimization strategies.
- Cross-functional Collaboration: Work closely with client servicing, creative, analytics, and other internal teams to ensure campaign alignment and smooth execution.
- Budget & KPI Management: Oversee campaign budgets, pacing, forecasts, and delivery against agreed performance metrics.
- Industry Knowledge: Stay updated on programmatic advertising trends, platform developments, audience targeting capabilities, and emerging technologies.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum 4 years of experience in programmatic advertising, digital media, or paid media campaign management.
- Hands-on experience with Google Ads, Display & Video 360 (DV360), Meta Ads, and other relevant programmatic platforms.
- Strong understanding of media planning, audience segmentation, bidding strategies, campaign optimization, and performance measurement.
- Proven ability to lead a team, manage multiple campaigns, and drive timely execution.
- Excellent client-facing communication, presentation, and stakeholder management skills.
- Strong analytical and problem-solving abilities, with proficiency in campaign reporting and performance analysis.
- Ability to manage budgets, prioritize tasks, and work effectively in a fast-paced agency environment.
Preferred skills:
- Experience managing multiple client accounts in a digital marketing agency.
- Ability to develop data-driven media strategies and present recommendations to clients.
- Experience mentoring team members and ensuring quality control across campaign deliverables.