About the role
Responsibilities:
- Project Leadership & Strategy: Lead the Digital Health Cards initiative by developing and executing plans aligned with iKure's mission, ensuring the project’s goals are met.
- Marketing & Outreach: Design and implement targeted marketing strategies, using digital and offline channels to raise awareness and drive adoption of Digital Health Cards in key populations.
- Stakeholder Engagement: Collaborate with internal teams, healthcare providers, CHWs, and insurance partners to ensure smooth project implementation and clear communication.
Qualifications:
- Bachelor’s or Master’s degree in Marketing, Business Administration, Insurance, or related field.