About the role
Job Description – Vice President (VP)
Role Title: VP – One Axis Cross-Sell Vertical (Fee Business)
Role Purpose
Lead the design, execution, and scaling of the One Axis Cross-Sell Vertical, driving fee income growth through structured cross-selling across subsidiaries and group entities
Key Responsibilities
Strategy & Business Build
• Define and implement the cross-sell strategy across subsidiaries (Axis Securities, Axis Finance, Pension Fund, Freecharge, etc.)
• Build a unified fee income engine leveraging insurance, investments, forex, and retirement products
• Translate resource productivity models and revenue projections into actionable business plans
Stakeholder Leadership
• Drive alignment with subsidiary units, business heads, and distribution leaders
• Establish governance forums and performance cadences
• Act as central point of ownership for cross-entity revenue delivery
Revenue & KPI Ownership
• Own delivery of fee income targets (LI, GI, RFR/RTFx, Investments & Retirement)
• Define KPIs by channel, subsidiary, and product line
• Monitor productivity, conversion rates, and business mix
Cross-Sell Program Execution
• Institutionalize:
• Customer base mining and segmentation
• Assisted sales models across subsidiaries
• Digital cross-sell journeys embedded in platforms
• Ensure lead sharing frameworks and analytics-driven targeting
Governance & Risk Oversight
• Ensure adherence to regulatory guidelines, customer suitability, and conduct standards
• Establish monitoring mechanisms for mis-sell, quality, and persistency outcomes
Key Skills & Competencies
• Strong experience in fee income / TPP / insurance / investments
• Proven ability to drive cross-functional and cross-entity initiatives
• Strategic thinking + execution rigor
• Strong data-driven decision-making capability
• Senior stakeholder management