Regional Head-NR - South region

1. POSITION DESCRIPTION

JOB TITLE

Regional Head-NR

GRADE

VP-I

DEPARTMENT

Retail Liabilities & TASC

LOCATION

RO

SUB-DEPARTMENT

Branch Banking

TYPE OF POSITION

Full-time

REPORTS TO

National Manager-NR

REPORTING INTO

Relationship Manager-NR

1. ROLE PURPOSE & OBJECTIVE

• Primarily responsible to provide financial solutions to meet the requirements of the NRI customers and ensure value added services.

• Customer Responsible to increase liabilities size of relationship via balances in accounts of existing NRI & New customers and enhancing customer profitability with emphasis on larger Wallet share & Cross Sell.

• Reviews the inflows and outflows in the mapped NRI accounts and also proactively tracks NRI visits to India and necessary in-person engagements.

• NRI RH is expected to have close contacts with His/her the existing NR base via mail/phone/other massage applications and share regular insights on the fluctuations in interest rates, exchange rates and other products offered by the bank and is responsible to generate new sales leads for NRI customers under the referral program from existing clients, NRI brokers, stockbrokers, expats of shipping companies.

• Responsible for increasing customer engagement by cross - selling other banking products like Investment Products like Life Insurance, General Insurance and other non-Investment Products like Forex, Remittances etc. to new and existing customers.

• Assists branches with basis support to Branches/BO/RH on remittance facilities to resident Indian customers of the branch along with the NR customers in coordination with the central product teams considering their expertise.

• Will be responsible for the entire budgets allocated for the region.

• Targets to be achieved in close coordination with the branches and also through self-sourcing.

1. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Entire NR portfolio for the region – 200 Cr.

• Customer size: 1500

• TPP income: 1cr per year

• Forex Fee income: 25 Lacs per year

• Other income such as MF etc.: 15 Lacs per year

• Number of vendors / consultants: 5

• Number of portfolio products: 5

• Volume of products and services: ~1500 Cr.

• Volume of new hires onboarded - 12

1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials

• Identifies existing branch customers who meet Preferred program criteria and flag them on the system to upgrade these customers under the program

• Cross Sell/Acquire new customers who meet product criteria and flag them on the system

• Achieves MTD and YTD Revenue Targets

• Enhances the value/book size of the given portfolio

• Achieves Top Line cross sell targets for various products like TPP/FX etc.

• Contact unique customers (NTT/NTB) for sales calls

• Handles Service Request for mapped NR HNW clients.

• Responsible for Product Penetration & contribution towards focused product

• Assists branches with basis support to Branches/BO/RH on remittance facilities to resident Indian customers of the branch along with the NR customers in coordination with the central product teams considering their expertise.

• Will be responsible for the entire budgets allocated for the region.

• Targets to be achieved in close coordination with the branches and also through self-sourcing.

• To have discussions with the Circle Business Heads in order to drive the product in their respective regions.

Customer

• Regularly interact with the customer to build rapport and understand the profile.

• Ensures that all customer queries and complaints are resolved the same day, and the customer is informed about any regulatory or process change. Keeps the customer updated on program features.

• Ensures that all queries and complaints are resolved within the specified TAT.

• Work closely with all internal stake holders like Central Product Team/Marketing/Operations/Call centers/Branch Banking to resolve issues pertaining to NR/FX customers within the desired TAT.

Internal Process

• Monitors Inward Remittances, FCY Chq Realization

• Update any portfolio client related process like LTR etc. and follows all NR Desk related processes

• Maintains Sales report with Purpose of Call, Discussion Happened, Outcome of call and next follow up date

• Ensures certification of documentation required for opening and maintaining customer accounts

Learning & Innovation

• Reviews training needs for branch resources jointly with regional leadership and HR team. Prepare a plan and training calendar, implement across regions and review them periodically.

• Develops an action plan for low performance branches to ensure higher process compliance.

• Reviews implementation of training man-days/ mandatory training programs and recommend identify new areas for training & development for the team.

1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate with on the on-the-job experience in Branch Banking products with a preference in NR & FX Business.

• Post-graduate/MBA/Diploma qualification is preferred.

Experience

• 10-15 years of experience with minimum 8+ years in NR & FX Business.

Certifications

• NA

Functional Skills

• Knowledge of Non-Resident business.

• Knowledge of banking business & operations.

• Good understanding of operational standards.

Behavioral Skills

• Detail and Quality Orientation

• Strong Interpersonal Skills

• Problem-solving ability

• Customer Service Orientation

• Team management and Coaching

Competencies Required

• Cultivating Network & Partnerships

• Managing Relationships

• Collaborating

• Driving Execution

• Operational Decision Making

1. KEY INTERACTIONS

INTERNAL

EXTERNAL

• Central Product Team

• Branch Banking Team & Leadership

• Compliance/Audit

• Central Liabilities Product Team & Leadership.

• NR/Resident Customers

• External Vendors facilitating NR Services

• New Customer Leads

PREPARED BY – Liju Thomas

DATE – 26^th Mar’25

REVIEWED BY-HITENDRA JHA

DATE – 28^th Mar’25

LAST UPDATED BY- TM Team

DATE – 04-04-2025