About the role

Who We AreFounded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness brand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Frido has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic accessories designed to enhance everyday well-being. With innovation at its core, Frido blends science, design, and technology to create products that bring comfort to every step and moment of life.
Our Vision - Redefining Comfort for Modern Living
What We Offer

Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture.
Cushions & Backrests – For enhanced sitting comfort at work or home.
Sleep & Rest Products – Including orthopedic pillows and supportive accessories.
Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort.
Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, and personalized product recommendations.

As a Regional Head – Orthotic Division, you will drive regional sales growth and expand our market presence across GT, MT, and channel sales. Beyond achieving targets, you will build strong distributor networks, identify new business opportunities, and lead high-performing sales teams to strengthen brand visibility and revenue performance. Your role will be pivotal in accelerating growth and establishing a strong foothold in the healthcare and orthotic segment.Key ResponsibilitiesSales & Growth Leadership

Drive regional sales growth and achieve revenue targets for the Orthotic Division.
Develop and execute strategic sales plans to maximize performance.

Market & Business Development

Identify and develop new business opportunities across assigned territories.
Strengthen market penetration and enhance brand visibility.

Distribution & Channel Management

Manage and expand distributor networks to ensure optimal product availability.
Drive sales across General Trade (GT), Modern Trade (MT), and Institutional channels.

Team Leadership

Lead, mentor, and motivate regional sales teams to achieve KPIs and targets.
Build a performance-driven and accountable team of culture.

Reporting & Analysis

Monitor sales performance, analyze market trends, and provide strategic insights to management.

What We’re Looking For

8–10 years of experience in FMCG, OTC, or Surgical Sales with a strong track record in sales and territory management.
Prior experience in healthcare, orthotic, surgical, or lifestyle product segments preferred.
Proven success in driving revenue growth in competitive markets.
Hands-on experience in managing General Trade (GT), Modern Trade (MT), and Institutional Sales channels.
Strong understanding of distribution models to maximize product reach, availability, and market penetration.

What We Offer

Competitive compensation and comprehensive benefits package.
Professional growth and career advancement opportunities.
A dynamic, collaborative, and performance-driven work culture.
The opportunity to play a pivotal role in a fast-growing organization.

Why Join Us?

Be part of a growing ergonomic brand redefining comfort and lifestyle.
Gain structured training to become a true ergonomic experience professional.
Work in a space designed to inspire and engage customers around comfort & well-being.
Opportunity to grow with Frido as we expand nationwide

Regional Head (Orthotic Division)

About the role

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