About the role
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POSITION DESCRIPTION
JOB TITLE
Relationship Manager-Housing Loans
GRADE
M
DEPARTMENT
Housing Loans
LOCATION
BRANCH
SUB-DEPARTMENT
TYPE OF POSITION
Full-time
REPORTS TO
Cluster Manager-Housing Loans
REPORTING INTO
Loan Officer-Housing Loans
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ROLE PURPOSE & OBJECTIVE
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Managing End to End sales life cycle of tapping prospects through marketing activities, understanding their requirement and rendering advice
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Negotiating commercials, timely disbursement of loan and providing other Bank Products.
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Implementing tactics to enhance market penetration through Bank branches, Connectors, customer referrals and marketing activities.
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To set up distribution through builder Empanelment (APF),
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Applicable to all loan officers with 12 Months of service
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SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
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Cost of hiring and placing new Relationship Officers at Branches
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Operational Cost of managing the Conveyance and Claims of Relationship Officers
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Cost of procurement marketing collaterals, sales aids
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Shall be expected to manage a portfolio of Rs.5 Cr. Progressively
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Managing a single product across the branches of operations
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Managing assets like marketing collaterals, Stationary, Dockets and Systems
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KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Candidate should be able to deliver budgeted business figures from the Cluster of control through placing adequate manpower across active branches. He/She is also responsible for building a quality portfolio without compromising on quantum of business
Business/ Financials
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Aligning with bank Branches & Microbanking team for increasing Traffic for HL
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To set up distribution via connector enrollment and engagement through builder Empanelment (APF).
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Targets on number & value of files for Log-in, approval, disbursement of HL
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65% of target of HL 15% from FD, 15% of S/A and 10% of standalone Insurance
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Collection of Bounced cases for no zero default track of all customers sourced.
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FTR on all files
Customer (Both Internal & External)
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Attend and address customer queries and grievances within the defined TAT.
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Managing internal and external customer relationship to ensure customer satisfaction.
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Ensure customers are educated about all products/services offered by Ujjivan.
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Ensure lower customer attrition by providing different products as per customer requirement.
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Focus on lower TAT as per laid down standards.
Internal Process
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FTR on all work/processes/ files
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Well spread file flow of log-in and disbursal over a month.
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Documentation and preparation of process manuals
Innovation & Learning
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Work towards grooming self for next level of cluster manager with help of Cluster Manager & Area Manager.
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Completion of goal setting and appraisal on time
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MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
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Graduate with 1 -2 Year experience in Ujjivan in Housing Loans
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Post Graduate with 6-12 months experience in Housing loans
Experience(Years and Core Experience Type)
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2 - 7 years in sales and documentation of loans of which at least 2 years in Housing Loans, home loans or loan against property in an NBFC/ Bank/HFC. Mixed experience of Sales & Credit is acceptable, but should be predominantly in sales
Certifications
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Relevant certifications shall be an added advantage
Functional Skills
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Ability to create teams and drive sales performance. Will be required to take complete ownership of Housing business at Cluster level.
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Ability to engage with customers, Plan & execute Marketing and Sales promotion
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Ability to speak and read regional language(s)- is desirable. Ability to communicate in English (Read-speak-write) is required. Has good verbal fluency and uses simple, clear and purposeful language.
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Adequate Computer knowledge
Behavioral Skills
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Sound Product knowledge
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Should possess Training Skills
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Willingness to travel & relocation as per business requirements and career opportunities
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Managing customer relations
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Performance oriented
Competencies
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Good Computer Knowledge
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Competent to handle MIS systems and Lending Software
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KEY INTERACTIONS
INTERNAL
EXTERNAL
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Product and Marketing Team
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Regional Operations, Credit
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Audit, Vigilance and FCU team
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Area Technical Manager
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Legal Vendors
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External marketing agencies
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Competitor Counterparts
PREPARED BY: Shiv Kumar
DATE: 22-01-2024
REVIEWED BY: Pradeep B
DATE: 22-01-2024
LAST UPDATED BY: TM Team
DATE: 22-01-2025