About the role
1. Growth Marketing Lead (SEO & Demand Strategy) - Owns how we drive inbound demand and show up in the market.
Key focus areas:
• Organic growth strategy (SEO, content, inbound)
• Translating product positioning into high-intent, discoverable content
• Aligning content with pipeline and sales needs (not just traffic)
• Managing SEO/content team and guiding output
• Measuring success based on qualified inbound and pipeline impact
2. Digital Experience & Brand Lead (Web + Creative Strategy) - Owns how the platform is presented and experienced across our website and marketing assets.
Key focus areas:
• Website structure, messaging hierarchy, and user journeys
• Clearly representing Brands
• UX/UI direction and conversion strategy
• Managing design and web team
• Ensuring consistency across brand and visual outputs