About the role

About the Company:Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, or our store, CDC Experience in New Delhi, Mumbai & Hyderabad. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.
Experience Required: 3–6 years of experience in retail training / sales excellence / L&DLocation: New Delhi
Job Summary: The Retail Excellence & Training Lead is responsible for building a high-trust, high-conversion retail sales culture across all CDC stores. This role focuses on enhancing customer experience through trust-based selling, strengthening team capabilities, and driving measurable improvements in store performance.
Key Responsibilities:
1) Develop Retail Selling PlaybookDesign and implement a structured CDC selling framework centered on trust → discovery → recommendation → conversion.2)Training & Capability BuildingDeliver impactful training programs to enhance:

- Product storytelling
- Authenticity and confidence in selling
- Customer engagement and relationship-building skills

3) Drive Ethical Upselling PracticesEnable teams to increase upsell and cross-sell opportunities through value-based recommendations, avoiding pressure selling techniques.4) Audit & Performance MonitoringConduct regular store audits, training assessments, and mystery shopping exercises to ensure adherence to standards and identify improvement areas.5) New Hire Onboarding ExcellenceStrengthen onboarding programs to accelerate new staff readiness and ensure consistent quality across locations.6) Cross-Functional CollaborationPartner closely with Retail Operations to ensure seamless execution of training initiatives and consistent in-store experience.
Qualifications & Skills:
1) 3–6 years of experience in retail training / sales excellence / L&D2) Strong communication, coaching, and facilitation skills3) Customer-first and data-driven mindset4) Experience in multi-store retail is a plus

What We Offer:1) A collaborative and inclusive work environment.2) Opportunities for professional growth and development.3) Competitive salary and benefits package.

Retail Excellence & Training Lead

About the role

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