About the role
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Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers
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Design and execute email, WhatsApp, SMS, push notification campaigns
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Build and optimize customer journeys, cohorts, and segmentation
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Improve repeat rate, LTV, frequency, and retention KPIs
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Plan and execute loyalty programs, referrals, and win-back campaigns
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Collaborate with performance, product, and tech teams for funnel optimization
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Analyze customer behavior and run A/B tests for messaging, offers, and timing
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Own CRM dashboards and reporting on retention metrics