About the role
As a Retention Marketing Manager, you will be responsible for developing and executingstrategies to maximize customer retention and loyalty. Your primary focus will be on understanding customer behavior, implementing targeted campaigns, and leveraging data-driven insights to increase repeat user revenue & customer lifetime value. This role requires a blend of analytical skills, creativity, and a deep understanding of customer psychology todrive engagement and loyalty.
[Proficiency in using analytics tools such as Clever Tap, Web Engage, Mo Engage (or similarCRM’s)Tableau, Google Analytics, Excel]
Key Responsibilities:1) Customer Segmentation and Analysis• Develop strategies for personalized communication (via SMS, Email, WhatsApp & Bot) basedon customer segments.
2) Retention Campaign Planning and Execution:• Design and implement retention campaigns across various channels• Create compelling content and messaging to resonate with different customer segments.
Qualifications:• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.• Minimum 2 years of experience in CRM or a similar role• Familiarity with A/B testing methodologies.• Knowledge of e-commerce, subscription-based models, or relevant industries.