Rural Associate

Key Responsibilities

Agency Recruitment & Development

• Recruit, onboard, and develop General Insurance agents and POSPs in the assigned district.
  
• Build a strong and productive agency network to drive sustainable business growth.
  
• Conduct regular training and mentoring programs for agents and POSPs.
  
• Ensure activation and productivity of newly onboarded agents and POSPs.
  

Business Development

• Generate new business through agency and POSP channels.
  
• Drive sales of General Insurance products with focus on:
  
• Crop Insurance
  
• Motor Insurance
  
• Health Insurance
  
• Develop district-level business plans to achieve growth objectives.
  
• Identify new market opportunities and distribution partnerships.
  

Target Achievement

• Achieve monthly, quarterly, and annual premium targets.
  
• Drive business productivity and profitability from the agency channel.
  
• Monitor agent performance and implement corrective actions wherever required.
  

Relationship Management

• Maintain strong relationships with agents, POSPs, and key local stakeholders.
  
• Support agents in lead generation, customer acquisition, and policy servicing.
  
• Ensure high levels of partner engagement and retention.
  

Compliance & Operations

• Ensure adherence to IRDAI guidelines and company policies.
  
• Maintain complete documentation related to agent and POSP onboarding.
  
• Coordinate with internal teams for policy issuance, servicing, and claim support.
  

Eligibility Criteria

Educational Qualification

• Minimum Graduation from a recognized university.
  

Experience

• Minimum 2+ years of experience in the General Insurance Agency Channel.
  
• Mandatory experience in:
  
• Agent recruitment and onboarding
  
• Agency business generation
  
• POSP onboarding and activation
  
• Target-driven sales environment
  
• Experience in Crop, Motor, and Health Insurance products is preferred.
  

Desired Skills & Competencies

• Strong agency recruitment and development skills.
  
• Proven track record in achieving business targets.
  
• Excellent sales, negotiation, and relationship management skills.
  
• Knowledge of General Insurance products and market dynamics.
  
• Ability to lead and motivate field teams.
  
• Good communication and presentation skills.
  
• Proficiency in MS Office and digital sales platforms.
  

Key Performance Indicators (KPIs)

• Number of agents recruited and activated.
  
• Number of POSPs onboarded and activated.
  
• Premium business generated.
  
• Achievement of monthly/quarterly business targets.
  
• Agent productivity and retention.
  
• Growth in Crop, Motor, and Health insurance portfolio.
  

Preferred Candidate Profile

• Self-driven and result-oriented professional.
  
• Strong local market knowledge of the assigned district.
  
• Ability to travel extensively within the district.
  
• Capable of building and managing a high-performing agency network.