About the role
- Managed strategic relationships with leading brands, media agencies, and advertising partners across sectors including FMCG, technology, automotive, BFSI, and consumer electronics.
- Consistently achieved and exceeded quarterly and annual digital media revenue targets through consultative sales and solution-based selling.
- Developed and executed integrated media proposals involving display, video, programmatic, influencer marketing, branded content, and sponsorship opportunities.
- Worked closely with agency trading desks and brand teams to drive private marketplace (PMP) and programmatic buying partnerships, resulting in increased media spend and long-term business relationships.
- Identified cross-selling and upselling opportunities by packaging media inventory, influencer campaigns, event sponsorships, and custom content solutions.
- Collaborated with creative, campaign management, operations, and analytics teams to ensure successful execution and optimization of campaigns.
- Presented campaign performance using key digital advertising metrics such as CPM, CPC, CPA, CPL, CPV, CTR, Viewability, and ROAS, providing actionable recommendations for future campaigns.
- Built customized sales pitches and presentations based on client objectives, audience insights, and market trends.
- Maintained a strong understanding of the digital advertising ecosystem, including DSPs, SSPs, DMPs, ad exchanges, programmatic advertising, and audience targeting.
- Monitored industry trends in digital media, gaming, esports, influencer marketing, and emerging advertising technologies to identify new revenue opportunities.