About the role
Job Description: Sales Manager - Imaging Business
Position: Sales Manager -Imaging Business
Department: Sales
Location: Mumbai, India
Reporting to: Vice President, Imaging Business
Position Type: Full-time, Permanent
Position Overview:
The Sales Manager for IVUS Machine Business will be responsible for driving sales,
developing key customer relationships, and expanding market share for IVUS
technology. This position will be accountable for achieving sales targets, identifying new
business opportunities and ensuring customer satisfaction. The role involves working
closely with healthcare professionals, hospital administrators and purchasing decision-
makers, and collaborating with internal teams to ensure the successful introduction
and adoption of IVUS products in the state.
Key Responsibilities:
1. Sales Strategy & Execution:
o Develop and implement the sales strategy for IVUS machines in line with
regional and national business objectives.
o Achieve sales targets and drive revenue growth by increasing market
share of IVUS products within the assigned state.
o Monitor sales performance, track progress against targets, and identify
opportunities for improvement.
o Conduct product demonstrations, negotiations, and close sales with
hospitals, clinics, and other healthcare institutions.
2. Customer Relationship Management (CRM):
o Build and maintain strong relationships with key stakeholders, including
cardiologists, interventional radiologists, hospital administrators, and
purchasing managers.
o Provide ongoing support to existing customers to ensure satisfaction and
long-term partnerships.
o Identify customer needs and provide tailored solutions that meet clinical
and business requirements.
o Respond promptly to customer inquiries, resolve issues, and ensure high
levels of customer satisfaction.
3. Market Development & Penetration:
o Identify new market opportunities, including new hospitals, clinics, and
medical centres, to expand the customer base.
o Conduct competitor analysis and market research to understand trends,
customer requirements, and opportunities for IVUS machine adoption.
o Drive awareness and education of IVUS technology among key decision-
makers, including through clinical training, seminars, and other
promotional activities.
4. Collaboration with Cross-Functional Teams:
o Work closely with the marketing, product, and training teams to ensure
alignment on product messaging, customer communication, and
promotional campaigns.
o Collaborate with the logistics and supply chain teams to ensure timely
product availability and delivery.
o Coordinate with the service and support teams to ensure efficient
installation, maintenance, and after-sales support.
o Work very closely with the partner company team to create and execute
synergistic business opportunities in the market that gets converted into
sales effectively.
5. Reporting & Analytics:
o Maintain accurate and up-to-date records of sales activities, customer
interactions, and forecasts using CRM tools and other sales management
systems.
o Provide regular sales reports to management, detailing performance,
market trends, competitor activities, and opportunities.
o Analyze sales data and customer feedback to adjust strategies and
improve sales effectiveness.
6. Training & Product Knowledge:
o Continuously update knowledge of IVUS technology, including its clinical
applications, features, and benefits, to effectively communicate the value
proposition to customers.
o Provide training to hospital staff and healthcare professionals on the use
and benefits of IVUS machines, ensuring proper utilization and customer
satisfaction.
o Stay informed about new developments in the medical device field and
competitive products.
7. Compliance & Ethical Standards:
o Ensure all sales activities comply with company policies, industry
regulations, and ethical standards.
o Educate customers on regulatory compliance and provide guidance on
appropriate use and maintenance of IVUS machines.
o Adhere to the company's code of conduct and ethical sales practices.
Required Qualifications & Skills:
Education:
o Bachelor's degree in Life Sciences, Medicine, Biomedical Engineering, or
a related field. A Master's degree or MBA in Sales/Marketing is a plus.
Experience:
o Minimum 10 years of sales experience in the medical devices or
healthcare sector, with a strong background in selling capital equipment
or imaging technologies.
o Experience working with hospitals, healthcare institutions, or specialized
clinics is preferred.
o Familiarity with IVUS technology or similar imaging modalities is highly
desirable.
Skills & Competencies:
o Strong sales acumen with a proven track record of meeting or exceeding
sales targets.
o Excellent interpersonal and communication skills, with the ability to build
relationships with key decision-makers.
o Analytical skills to evaluate sales performance, customer needs, and
market trends.
o High level of technical proficiency to understand and communicate the
value of advanced medical technologies.
o Self-motivated and target-driven, with the ability to work independently
and as part of a team.
o Ability to adapt to changing market conditions and customer
requirements.
Preferred Qualifications:
Knowledge of IVUS technology, cardiology, or interventional radiology.
Existing relationships with key healthcare professionals or decision-makers.
Experience with CRM tools and sales reporting systems.
Travel Requirements:
Extensive travel within the assigned state to meet customers, conduct product
demonstrations, and attend events (up to 70% of the time).