About the role
The role is primarily field-oriented and focuses on building, activating, and managing a strong network of channel partners, brokers, property consultants, and referral associates to generate quality leads and business opportunities for the organization.The ideal candidate should possess excellent networking skills, strong market knowledge, and the ability to build long-term business relationships.
Channel Partner and Activation
- Identify, onboard, and activate new channel partners, brokers, property consultants, and referral networks within assigned territories.
- Build a strong and productive channel partner ecosystem to support business growth.
- Conduct regular meetings and engagement activities to maintain active partner relationships.
- Ensure continuous activation and productivity of empanelled channel partners.
- Generate qualified leads through channel partners, brokers, referrals, and market networking.
- Drive site visit generation and customer referrals through partner networks.
- Work closely with sales teams to maximize lead conversion and booking opportunities.
- Support achievement of project sales targets through channel sales initiatives.
- Conduct daily market visits to broker offices, channel partner networks, and key business hubs.
- Map and identify high-potential partners and business opportunities within assigned locations.
- Ensure strong market presence and project visibility through regular field engagement.
- Gather competitor intelligence, market insights, and customer feedback from the field.
- Develop and maintain strong relationships with channel partners, brokers, investors, and key market influencers.
- Resolve partner queries and provide necessary project information, marketing support, and sales assistance.
- Ensure high levels of partner satisfaction and engagement.
- Organize channel partner meets, networking events, project previews, and engagement activities.
- Coordinate project presentations, site visits, and promotional campaigns for partner networks.
- Drive participation and business generation through activation initiatives.
- Maintain accurate records of partner interactions, leads generated, site visits, and business opportunities.
- Update CRM systems and submit daily activity reports, visit reports, and sourcing performance updates.
- Track channel partner productivity and business contribution metrics.
- Collaborate with Sales, Marketing, Pre-Sales, CRM, and Site Teams to ensure seamless lead management and conversion.
- Coordinate marketing material distribution and project communication to channel partners.
- Support project launches and business development initiatives.