About the role
Sales Executive- Solar Modules Scan here to Register
Also referred to internally as: Solar Champion - Field Sales
Department: Sales & Marketing
Location: Pan India (multiple territories)
Employee Type: Fixed Term Employment for 2 Years
About Avaada Electro
Avaada Electro is the solar manufacturing arm of the Avaada Group, one of India's leading renewable energy platforms. Avaada Electro manufactures and sells high-efficiency DCR solar cells and modules (n-type TOPCon technology) and is among India's largest solar PV module manufacturers, with large-scale DCR cell and module capacity
Role Purpose
The Sales Executive will be responsible for supporting distributors in driving secondary sales by engaging the installers/system integrators (SIs) and driving improved ways of working and loyalty with the installers/ SIs in the assigned territory.
Key Responsibilities
Installer / SI Engagement
• Identify, onboard and engage installers and system integrators (SIs) in the assigned territory
• Build and maintain regular relationships with the installers/ SIs to keep them active and productive
• Drive adoption of loyalty programs
Distributor Sales
• Support distributors in driving their secondary sales of solar modules
• Working closely with distributor’s sales teams, conducting market visits, and driving on-ground execution
Servicing & Execution
• Ensure smooth order execution, delivery and on-ground support for installers
• Coordinate resolution of installer/ SI issues
Market & Field Activities
• Support marketing team with driving Installer/ SI engagement activities (e.g. meets)
• Provide market feedback on competitor activity, pricing and demand trends
Reporting
• Maintain daily call / visit reports and sales data in the sales app
• Track installer activity and secondary sales
Candidate Requirements
Educational Qualifications
• Graduate in any discipline
Experience & Skills
• 1-3 years of field sales experience in solar or related industry (e.g. electrical goods, inverter / battery, etc.)
• Solar product knowledge (modules, kW sizing, net metering, subsidy schemes) preferred
• Good communication and negotiation skills
• Daily field discipline and relationship-building skills
• Local language fluency and good hyperlocal market knowledge
• Willingness to travel extensively within the assigned territory
• Comfort using a smartphone-based sales / order app for daily reporting