Sales Officer-Rural Banking

1. POSITION DESCRIPTION

JOB TITLE

Sales Officer

GRADE

DM-I

DEPARTMENT

Rural Banking

LOCATION

Branch

SUB-DEPARTMENT

TYPE OF POSITION

Full-time

REPORTS TO

Branch Manager

REPORTING INTO

NA

1. ROLE PURPOSE & OBJECTIVE

The incumbent will be primarily responsible to -

• Acquire new customers for liabilities from open market

• Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities

• Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers

• Train/assist customers to use ATM and BCs; drive usage of alternate channels

1. SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Managing the Liability Book of the branch (Open Market CA SA TD) – Approximately 2.5 Cr

• Liabilities Customers handling

• Number of portfolio products- CASA, TD

1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion

• Understand need and acquire customers who meet the criteria for liability products through either of the below channels:

• Leads generated by branch staff and personal leads

• Referrals generated from existing customers

• Alternate channels

• Maintain the database of the prospects, meet select prospects and manage the relationship thereafter

• Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer

• Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers

• Share customer insights/product related feedback with the Sales Manager - Liabilities

Customers

• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services

• Reduce customer dormancy and customer attrition by continuous engagement / interaction

• Resolves the customer queries on various accounts, FD / RD, remittances & third party product

Internal Processes

• Guide the customer to fill the ‘Account Opening Form’; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents

• Strictly adhere & maintain compliance to KYC norms

• Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash

Learning & Performance

• Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch

• Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities

• Ensure adherence to training man-days/ mandatory training programs for self

Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate, preferably in commerce and related streams

Experience

• year experience, preferably in sales

Certifications

• AMFI / IRDA Certified

Functional Skills

• Basic knowledge on retail banking products

• Documentation skills

• Process compliance focus

• Communication skills: fluent in the local language

Behavioral Skills

• Courteous customer service skills

• Time Management

• Selling skills

• Telephonic cold calling skills

• Willingness to travel & relocation as per business requirements and career

opportunities

Competencies

• Planning & Organizing

• Driving Execution

• Managing Relationships

• Customer Focus

1. KEY INTERACTIONS

INTERNAL

EXTERNAL

• Branch Team – Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team

• Regional Product & Marketing team

• State HR

• BC Agents

PREPARED BY: Alok Sharma

DATE: 20-02-2024

REVIEWED BY: Murali Chari

DATE: 21-02-2024

LAST UPDATED BY: TM Team

DATE: 21-02-2024