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Dalmia Bharat Group

Posted 31 Dec 2021

Sales Planning and Channel Analytics

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Employment
Full time
Posted
31 Dec 2021

About the role

Sales Planning & Analytics Support to Demand Planning Cell

  • Market/Product/Segment Level Budgeting Exercise
  • Monthly Detailed Rolling Plan considering various inputs of Market Share, Contribution, Geo Mix, Brand & Product Level Strategy
  • Dynamic analytics & suggestions required by the incumbent to achieve volume aspirations and he needs to constantly rejig planning considering market dynamics and contribution
  • Product Level Tie-up – Desired alignment required with plants
  • Analytics support to demand planning cell to enable supplies

Channel Analytics

  • Sharp analytics to field team which should enable pre-emptive actions improving/maintaining the quality of sales [Weekly]
  • Tier Level Analytics
  • New Dealer Analytics
  • Dealer Churn Predictive Analysis
  • Responsible for Half Yearly successful DAP exercise with field teams
  • Review Report on Running/Forecasted Reach & Extraction

Contribution/Geo Mix Optimization

  • Monthly Contribution/Geo Mix Analytics for Actuals and Estimates

Review Presentations

  • Facilitate Business Reviews by putting up Right & Sharp Analytics on defined frequency and as required by management from time to time

What-If Analysis

  • Market to enter, supply & product alignment basis volume aspiration

Sales Promoters & Indenting Agents Performance Monitoring

  • Monthly Performance Review
  • New Appointments Tracking and Formalities

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