About the role
- Strong experience in Salesforce Marketing Cloud on Core (MCA).
- Hands-on experience with Marketing Cloud Advanced (MCA) capabilities built on Salesforce Core Platform.
- Expertise in Data Cloud, Segmentation, Journeys, Campaign Management, Personalization, and Customer Engagement.
- Experience with Salesforce Sales Cloud, Service Cloud, and CRM data integration.
- Strong knowledge of Flows, Apex, Lightning Web Components (LWC), and Salesforce Platform Configuration.
- Experience in customer lifecycle marketing, lead nurturing, and campaign automation.
- Knowledge of Salesforce Data Model, Security, and Sharing Concepts.
- Experience integrating third-party systems using REST/SOAP APIs.
- Design, develop, and implement Marketing Cloud on Core solutions.
- Configure campaigns, customer journeys, audience segmentation, and engagement programs.
- Build and manage data models, customer profiles, and marketing automation processes.
- Integrate Marketing Cloud on Core with Salesforce CRM and external applications.
- Collaborate with business stakeholders to gather requirements and recommend scalable solutions.
- Develop customizations using Apex, Flows, and LWC where required.
- Support data migration, testing, deployment, and production support activities.
- Ensure adherence to Salesforce security, governance, and best practices.