About the role
Role OverviewWe are looking for a dynamic and strategic Growth Lead to drive business growth, demand generation, brand visibility, and revenue expansion for Softobiz technology services and solution offerings. The ideal candidate will have a strong background in IT services growth, enterprise sales enablement, digital marketing, and GTM strategy execution.The role requires close collaboration with Sales, Delivery, Leadership, and Marketing teams to generate qualified opportunities, build strategic partnerships, and strengthen Softobiz's market presence across target geographies.Key ResponsibilitiesGrowth Strategy & Demand Generation
- Define and execute growth strategies aligned with Softobiz's business objectives.
- Build and manage multi-channel demand generation campaigns.
- Drive inbound and outbound lead generation initiatives targeting enterprise clients.
- Develop and execute Account-Based Marketing (ABM) programs for strategic accounts.
- Create scalable growth frameworks to improve customer acquisition and conversion rates.
- Partner with Sales teams to generate qualified opportunities and revenue pipeline.
- Support proposal development, solution positioning, and GTM initiatives.
- Identify new market opportunities, industry segments, and customer personas.
- Establish partnerships, alliances, and referral channels that accelerate business growth.
- Strengthen Softobiz's employer and business brand across digital platforms.
- Collaborate on thought leadership initiatives, webinars, case studies, and industry events.
- Develop messaging and value propositions for technology services and solutions.
- Monitor market trends, competitors, and emerging technologies.
- Track MQLs, SQLs, pipeline contribution, and ROI metrics.
- Conduct campaign analytics, conversion optimization, and growth experiments.
- Utilize data-driven insights to improve marketing effectiveness.
- Work closely with leadership, sales, delivery, and recruitment teams.
- Present growth reports, pipeline status, and market insights to senior management.
- Drive alignment between marketing initiatives and business objectives.
- 10+ years of experience in Growth Marketing, Business Development, Demand Generation, or Growth Leadership roles.
- Proven experience in IT Services, Product Engineering, Digital Transformation, or Technology Consulting organizations.
- Strong understanding of B2B lead generation and enterprise sales cycles.
- Experience in Account-Based Marketing (ABM) and pipeline creation.
- Hands-on experience with CRM and marketing automation platforms.
- Strong analytical, communication, and stakeholder management skills.
- Experience working with global clients, particularly North America, Europe, or APAC markets.
- Experience in SaaS, AI/ML, Cloud, Data Engineering, or Product Development domains.
- Familiarity with HubSpot, Salesforce, Zoho CRM, Apollo, Clay, or similar tools.
- Understanding of technology consulting and software services business models.
- Experience driving growth strategies for emerging technology offerings.
- Strong network within technology and startup ecosystems.
- Bachelor's degree in Business, Marketing, Engineering, or a related field.
- MBA preferred.