School Marketing Executive and Manager

Job Title: School Marketing Executive and Manager

Industry: Education (K-12 School)

Location:  Mugalur Village
Sarjapura – Chikka Thirupathi Road, Anekal Taluk, Bangalore, Karnataka (On-site)

Employment Type: Full-time

Role Overview

We are looking for a dynamic, results-driven Marketing Professional to spearhead our school’s marketing, outreach, and student admissions strategy. This role bridges digital campaigns with on-ground community engagement to expand school visibility, build community trust, and drive enrollment targets across preschool through senior grades.

Key Responsibilities

Offline & Community Outreach

• Plan and execute local BTL (Below-the-Line) marketing campaigns, including residential apartment activations, preschool tie-ups, and educational fairs.

• Coordinate on-campus engagement events such as Open Houses, Annual Days, Sports Meets, and curriculum workshops to engage prospective parents.

• Manage vendor relationships for school collateral, outdoor hoardings, print flyers, and event signage.

• Partner with the Admissions Desk to track lead-to-enrollment conversions and organize guided school tours.

Digital & Online Marketing

• Coordinate lead generation efforts through targeted meta-ads, Google search ads, and local SEO to capture parental inquiries.

• Oversee the school website’s content updates, parent testimonials, and blog posts.

• Monitor admission inquiry channels, email campaigns, and WhatsApp communication funnels.

Operations & Team Collaboration

• Work cross-functionally with academic coordinators, front-office personnel, and support services to deliver a smooth visitor experience during events.

• Provide logistical guidance during school events, coordinating with campus administrative and support staff (security, maintenance, housekeeping) to maintain event standards and safety.

• Prepare weekly and monthly reports on marketing ROI, footfalls, inquiry pipelines, and campaign conversion rates.

Required Qualifications & Competencies

• Education: MBA / PGDM in Marketing (mandatory).

• Experience: 2–6 years of end-to-end marketing experience; prior experience in K-12 schools, higher education institutions, or ed-tech is strongly preferred.

• Location: Must currently reside in Bangalore and be open to daily on-site travel to the campus.

• Hybrid Skill Set: Balanced comfort with on-field BTL activations as well as digital platform oversight.

• Communication: Exceptional verbal and written English communication; working proficiency in Kannada or Hindi is an added advantage for local outreach.

• Stakeholder Management: High degree of empathy, poise, and professionalism when interacting with prospective parents and children.