About the role

Write compelling 15–40 second scripts tailored specifically for Meta’s reel format. Conduct thorough market and competitor research for each product before writing. Identify audience pain points, motivations, and behavioral triggers to build angles that convert.Develop multiple hook variations optimized for the first 1–3 seconds of the video. Translate technical/functional product features into simple, benefit-led messaging. Use insights from ad metrics (retention, CPA, CTR, CVR, thumb-stop rate) to improve future scripts. Work cross-functionally with the production/creator team to ensure scripts are executable within budget and format constraints. Deliver quick turnarounds while maintaining clarity, brand voice, and platform best practices. Stay updated on Meta trends, formats, and algorithm-friendly creative styles. Write clear direction lines for actors to help them perform naturally.
Requirements: Proven experience writing scripted or UGC-style ads for Meta, TikTok, or short-form platforms. Strong understanding of performance marketing. Ability to think visually and structure a story that works in vertical, fast-paced formats. Exceptional command of conversational, simple, and impactful writing. Ability to interpret data and make iterative creative decisions. Comfortable handling multiple products and deadlines simultaneously. Bonus: Experience in filmmaking, directing, and content creation

Scriptwriter

About the role

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Scriptwriter

Scriptwriter

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